Couponler.com : Small Business Coupon Maker

5 Apr
2012

Spend a few years refining your craft and finding your niche and out pops a product. Excited because 1. It’s a product, and 2. I really believe in it. Seems simple enough.

I found that your typical small business owner has little or no time to think about all this new stuff they’re suppose to do (ala publishing content). But they do have time and energy for what they do best, the reason they went into business.

My partners Ian Kilpatrick & Jason Eastwood developed a concept for a small business to communicate with their online audience and provide an incentive to bring their customers into their stores. It sounds complicated, but we’re really just talking about a Coupon.

The “Deal Site” phenomenon drives me as I see it as a sub prime loan to a small business. The only positive I see from these Deals are small businesses wising up to the opportunity that exists with the web to build a local business. Groupon introduced e-mail marketing to a lot of folks, at a high cost to the business owner.

spacer Couponler.com - a business owner can create a simple coupon and feed it to their hungry audience. We’re not talking about making them write a top-10-reason-to-come-to-my-store blog post, just a simple coupon – everyone’s happy. In fact we found 45% of people follow businesses online for discounts and offers. So why not just give them a coupon?

We built this easy-to-use tool for a business owner to create a quick coupon and share it on Facebook & Twitter – sort of a WordPress for Coupons. The coupon ‘page’ is simple and easy to share and print.

We received some great support from Golden Spoon, one of the pioneers in Frozen Yogurt. They posted a coupon to their 37,000 fans on Facebook and we launched Couponler.com.

We’re helping small business and that’s an exciting league to be in. Support local businesses – good for our well-being and sustainable for our future.

Popularity: 4% [?]

  • In: Baron Miller
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Book Review: How to Build a Business and Sell It for Millions

2 May
2010

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I’m attracted to business and life cheerleading books as much as the next ambitious, hopeful entrepreneur.  It’s so “easy.” Change your thinking and you’ll change your life. I get it, but give me the meat, cut the fat.

Jack Garson will either pump you up or scare you away with his true accounts and advice on building a business that will earn you the ultimate payday. Crafted in a handbook of sorts, his book “How to Build a Business and Sell It for Millions” encourages you to begin with the end in mind.

The first half of the book shows how to design and operate a healthy, profitable business, built for growth and attractive to buyers.  The latter gears you up for the tango and sometimes craziness of negotiating the sell of your company.

Jack Garson delivers a lean and mean picture of what’s really going on when you read the headlines about the latest startup purchased for a mint. If you’re ready for something beyond ‘sell sell sell’ and ‘think big’, read this guide and take the trip.

Warning: you may want to take with food. Each chapter could be a book on it’s own – especially in the latter half – negotiating strategies, terms, agreements, oh my. It sounds like a real challenge to go through, but hopefully it’s in the future for us. Do you have what it takes to make it to the ultimate payday?

Oh yea, and what happens when you get paid? There are probably a few things you haven’t considered – also examined and outlined well within. Get ready.

Purchase: Amazon, Barnes & Noble, Borders, IndieBound and more…

More about Jack Garson.

Popularity: 65% [?]

  • In: Baron Miller
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Meeting of the Minds

12 Feb
2010

A few weeks ago we had a MOTM Roundtable with Scott Leese at Chapter 8. The large circle table there lends itself to an intimate conversation. This meeting dove into the subconscious and raised expectations of our future thinking – a different kind of MOTM from technology and community we typically focus on. Scott has a gift for raising the roof. He changed some thinking and let some goals free.

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Very excited for MOTM in 2010. We’ve located an excellent venue for our Thousand Oaks meetup. I’m back on track, scheduling the year, speakers and topics. Excited to be working with Ben Kuo to find the right mix of influence and expertise we like to bring to the group.

Shoot me a note if you have ideas for topics and guests. We’re also going to open the door for sponsorships, giving us opportunity to do bigger and better things.

Popularity: 64% [?]

  • In: Baron Miller
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Live Facebook Video Chat w/David Arquette & Shira Lazar at Propr Clothing

5 Nov
2009

spacer Propr Clothing is a fun brand to work with and an ideal client for my company, KilMil. Categorized as a ‘celebrity’ clothing line (Partnership between David Arquette, Ben Harper, and David Bedwell), these guys are truly passionate about the brand and put a lot of energy into the design, quality and methods of manufacturing of their clothes. Their focus on the product makes ‘marketing’ seamless – we’re building an authentic brand and community attraction vs. mass marketing a shallow concept.

To get to know the story and the company background, we’ve setup a live video chat on Facebook with David Arquette, hosted by @shiralazar. We’re broadcasting live via Spinnio technology, developed by my buddy Dustin Luther,  shooting video streamed from the Propr store in Venice, CA (1306 Abbot Kinney). I’m excited for the community to see what’s going into these clothes and the passion that’s driving the direction of the new Fall and 2010 lines.

Hope you can join the conversation this Friday night, November 6 – you too can interview David Arquette. See you online.

Popularity: 88% [?]

  • In: Baron Miller
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CitySourced : Waking Up The Neighborhood

22 Sep
2009
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What a great success story – and it’s just getting started.

Jason Kiesel gave us access to publicly elected officials through his application – Freedom Speaks.

This resonated with an aggressive path Kurt Daradics (aka ‘KurtyD‘) was taking by waking up the neighborhood with the power of the social graph – Co-founding the Digital Family and our group, MOTM.

They combined energies to create a civic engagement platform called CitySourced, empowering the population to better the environment (using smart-phones). Wining a spot at TC50, they take third place but win over the media and judges with a tool that is already changing the way cities are managed.

Check out some of the outstanding media coverage. Let’s shift our focus to building tools that change the world, as Ben Kuo recognizes the socalTECH community vision.

Congrats guys!

Popularity: 82% [?]

  • In: Friends
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Search Evolves as Google Designer Leads Twitter

9 May
2009

Douglas Bowman, the top visual designer at Google, recently left to lead the design team at Twitter. Bowman shares the dynamics of Google’s data driven design – one small change to a link color on Google.com can affect the bottom line in large dollar amounts.

At Twitter, Bowman will have the toughest job as an interface designer. He now has millions of critics to comment instantly on his design implementations. This is the future of all websites, thus the need for a strong balance and philosophy on utilizing customer feedback for design and application direction.

I also take Bowman moving to Twitter as yet another indication that search is evolving. Search.twitter.com is a great search tool, a bit coarse and sometimes distorted, but the best resource for live search. Mahalo.com is also a good resource for social search, more refined in the vein of Wikipedia. And finally, for shopping,  Scour.com will pay you to search and provide discounts for purchasing.

The NY Times calls this the Age of Google. Twitter is not the next Google, but Google is nearing the end of its Age. Search is young and entering a new era.

Read: Data, Not Design, Is King in the Age of Google

Popularity: 77% [?]

  • In: Social Media
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Social Media Etiquette

13 Feb
2009

spacer Just read this great e-mail from Joel Ordesky on the Do’s and Don’ts of Social Networking. Social communities have their own culture and it’s important to learn the etiqutte before entering. The more we live in this online space, we create our own language and sometime’s ‘regional’ dialect. Twitter probably has the biggest learning curve as there are subtleties within the technology and often a shorthand language to fit within 140 characters. He recommends The Ultimate Social Media Etiquette Handbook which could be a good read, especially if you’re introducing an organization to social media. Joel also links to Brian Solis’s thoughts on Finding the Tweet Spot – Top Tips for Building Twitter Relationships – a very good read. Learn the Do’s and Don’ts of Social Networking.

Popularity: 91% [?]

  • In: Social Media
  • Tags: Joel Ordesky Social Networking ExecTec Brian Solis
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Meeting of the Minds

3 Feb
2009

My buddy Kurt Daradics and I started a group last year called Meeting of the Minds. We invite our friends to a private room at Suki 7 in Westlake Village, CA and drive a conversation with a featured guest around technology and interactive media.

Last week was off the hook. We brought out Steven McClurg from EA‘s social gaming division. Steven shared some great insight on the current trends and monetary successes of casual and virtual gaming examples in social media. Ears were tuned to converstion on gaming business models, built on social platforms, such as EA’s launch of Scrabble on Facebook.

Special thanks to Jonathan Dingman and Fireside Media for posting some great photos.

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Thanks to Sean Percival for a nice post on lalawag.

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Popularity: 77% [?]

  • In: MOTM
  • Tags: MOTM EA Scrabble Facebook
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