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venue profiles: convention centres: KLCC drives forward

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KLCC drives forward

The Kuala Lumpur Convention Centre (KLCC) recorded a 15 percent increase in the number of events held in 2011 with 1,346 events attended by a total of 1.7 million delegates and visitors. The centre estimates that this translates to an economic impact contribution to Kuala Lumpur city and Malaysia of an impressive RM657 million.

KLCC was opened in 2005 and has welcomed over 12 million delegates since, with a total economic impact contribution of RM3.7 billion. Its momentum is being maintained through a number of initiatives that span improvements to infrastructure, as well as unique and creative value-added services.

Adding a signature to events

New signature experiences further enhance KLCC’s value proposition to meeting and event planners. The signature offerings and experiences on offer include TenOnCall PLUS, complimentary Wi-Fi access, five-star banqueting, ‘DCPs with a Difference’ and its unique Cultural Showcase.

TenOnCall PLUS incorporates three separate function areas with dedicated free-flow lifestyle cuisine and beverages throughout the meeting duration. The meetings spaces vary in size and
offer different, but unique, environments featuring attributes such as natural lighting, free-flow cuisine, butler-on-call service, complimentary Wi-Fi and business services.

The centre welcomes clients to experience its five-star banqueting signature experience. Packaged to provide an exclusive ambience coupled with highly customised menus combined with top-class service, unique décor, props and sophisticated place settings in an iconic environment. Like no other Daily Conference Package (DCP), the newly enhanced ‘DCPs with a Difference’ will offer unrivalled complimentary value-added services with a focus on best-in-class audio and visual support.

The well-received complimentary Cultural Showcase offered to regional and international conferences at the centre has been further enhanced to incorporate henna-painting and Chinese calligraphy to the existing six elements of batik-painting, pewter-smithing, songket-weaving, basket-weaving, gamelan and wood-carving. In addition, 10 complimentary tickets to the Sky Bridge of the Iconic Petronas Twin Towers are incorporated into this signature experience. Complimentary Wi-Fi services have also been extended to levels three and four and other designated areas in the centre.
 

Come mid-June this year (2012), the centre will have an additional 2,700 square metres of exhibition space with the opening of Lot 195 located adjacent to the centre. Lot 195 will be inaugurated at the 25th World Gas Conference 2012, which Malaysia hosts from June 4 to 8.

The centre’s marketability to global audiences will be further enhanced with the recent launch of the ‘Malaysia’s Iconic Experience in Kuala Lumpur’ (MIEKL). MIEKL aims to promote the KLCC precinct as a one-stop hub for work, play, visit, shop and to live and encompasses 11 attractions: the centre itself, Petronas Twin Towers, KLCC Park, Dewan Philharmonic Petronas, Galeri Petronas, Petrosains, Suria KLCC, Aquaria KLCC, Traders Hotel, Impiana Hotel and the Mandarin Oriental Hotel.

Awarded for excellence

The centre’s achievements have not gone unnoticed and KLCC’s reputation as Malaysia’s premier convention facility was further reinforced with the receipt of several industry awards. It became the first convention centre in Malaysia to bring home the Best Convention & Exhibition Centre award at the 22nd Annual TTG Travel Awards 2011 and the Business Destinations Travel Awards 2011 Best Congress & Convention Centre, Asia.

KLCC added to a 2011 roster that included: the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) Awards 2011 Best MICE Venue; the Meeting Industry Marketing Awards (MIMA) 2011 Best Use of Budget (Bronze) for its PlenaryOnCall offering; the National Occupational Safety and Health (NOSH) Excellence Award 2011 in the Business Services category; and one of five recipients of the BrandLaureate Country Branding Award 2010-2011.

“In its seventh year of operation, the centre has become not only a venue of choice in Malaysia, but also internationally. Our continuing success can be attributed to having a worldclass facility staffed by a knowledgeable and experienced team which remains committed to ‘to turn heads by making a difference with a team of dedicated, connected professionals, striving for perfection and excellence to become the global market’s preferred choice where all things are possible’,” said Peter Brokenshire, KLCC general manager.

Of particular interest for Middle East outbound groups to Malaysia, KLCC achieved another milestone in 2011 when it received halal certification for all its kitchens – Chinese, Western, Cold, Pastry and Malay. “As a venue provider offering world-class services to an international clientele in a country where Islam is the official religion, we are aware of the importance of sourcing the food and produce for all our kitchens from halal-certified domestic and international suppliers. “The certification is also in line with Malaysia’s endeavour to become the world’s premier halal hub offering a complete range of products and services,” added Brokenshire.

 Illuminating investment

Aware of many organisers’ environmental concerns as well as monthly utility bills, KLCC has invested RM2 million to retro-fit and improve the lighting efficiency for its five exhibition halls covering 10,000 square metres.

According to Chen Soo Yoong, director of facilities at KLCC, this latest investment is by far the largest since the centre opened.

In the last five years, between RM40,000 and RM50,000 a year has been spent on retro-fitting the centre’s entire lighting system and will entail replacing about 900 250W metal halide lamps with light-emitting diodes (LED) bulbs. “Albeit the centre’s electricity consumption varies month to month, depending on the number and type of events, the use of LED bulbs should see our electricity consumption dip to the 63 kWh to 70 kWh range, or 28 percent of the current energy usage.”

Chen estimates that, based on an estimated 5,000 hours of use per year for all five exhibition halls, the LED bulbs could result in a saving of some 800,000 kWh per year. “This translates into a saving of around RM250,000 a year. More importantly, we will be reducing the building’s carbon footprint and our overall operating costs.” Elaborating on the retro-fitting job, which started after the centre’s opening in 2005, Chen said previously high-energy lamps, neon lights and other incandescent bulbs have been gradually replaced with energy-saving bulbs such as LEDs, compact fluorescent lamps (CFLs), cold cathode and T5 fluorescent lamps. All the replaced lamps have been disposed of as scheduled waste by Kualiti Alam Sdn Bhd. Kualiti Alam Sdn Bhd is the owner and operator of Malaysia’s first integrated Scheduled Waste Management Centre. Chen added that other measures in place to save energy include the use of a speciallydesigned Variable Speed Drive (VSD) or inverter system to regulate the escalators and air-conditioners.

Besides these, other measures such as turning down lights to a minimum during build-up and tear-down of event sets and using only battery-operated forklifts and burden vehicles or buggies are also in force.t.


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