Tribu DDB, Panama were briefed to make a social strategy to Peugeot and ended up with a true cross social media campaign with the “Car Show”. I’m not impressed by the engagement effort and idea with hidden pieces of the picture, but sure find it well-integrated with Facebook, Twitter, Foursquare, Pinterest and of course Peugeot’s website…

Check out the case:

With a brief from LEGO to create excitement for the LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D the agency Serviceplan came up with the idea to build a gigantic street organ consisting of 20,000 LEGO Star Wars bricks!

The bricks were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets, the concept also promoted different Star Wars packages by the integration of four different Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).

Around the time of the premiere, the street organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and also order the sets built on the organ via a QR-Code and a microsite.

Yep, it’s very nerdy - but totally aligned with the target group and displayed LEGO in a new context.

The number of both usefull and absolutely useless apps are growing every minute and every