Brand transparency: Yahoo CEO fired!
It is no longer news,Scott Thompson, Yahoo CEO has been relieved of his appointment. This has further confirmed my fear about the age we now live. Nothing is hidden anymore. One may blame the role played by Third Point group~ a part owner of Yahoo, for being a whistle blower but we must not forget [...]
Twitter: my 7 hot and smoking truths for success
Much has been said about Twitter. Some see it as the best thing that could have happened to them, their businesses etc. You may wish to ask Tony Hseih- the Zappos.com CEO. For significant others, Twitter is just for lazy people who have nothing serious to do. Whatever angle you take, you may not be [...]
Social media Success: impact of external links
I am sure by now we all know the benefits of social media use to personal and corporate growth. Many things have been said and written on the need to invest time, energy and money in it to make a success out of it. This is a common truth as there is nothing worthwhile without [...]
5 vital steps to customer service re-engineering
The kind of experience customers have with any brand today will dictate the next action tomorrow. Each time customer service is properly executed a brand gains loyalty, visibility and strong advocacy. Anyone (brand) who continues to maltreat customers today should not forget there is always a next time. The brand may be lucky to have [...]
Rebecca Malope brand: Talent, Dedication and Persistence factor
As a lover of autobiographies, it is no longer news that success stories appeal to me. I mean success stories that have no solid ladder they climbed to reach stardom. Such stories encourage me to make dig deeper. What I mean by this is that success stories of brands which grew from nothing into something without any [...]
Brand success: Impact of time and chance
Brand success hinges on several factors. There is strategy factor, market forces and time element. Not to forget also, there is the key role of management and other brand stakeholders. Brand success requires a village mentality to really blossom. While time is considered to be of great essence, can we actually say chance or what [...]
Basic steps to rule your market
As we know, developing great products or services and marketing strategies with heavy budget do not guarantee success. To be successful, a unique market to be dominated by you must be carved first. It is also wisdom to create barriers that will not be easy for the competitor to scale if the brand must continue [...]
Brand Communication: How to avoid disaster
Brand communication is an art that can be learnt. It is also a science which follows basic process. Gaining recognition or to be successful in this process may not come cheap. Being a brand communicator today requires a form of expertise and passion. The reason behind this assertion is obvious. If you are not an [...]
6 routes to marketplace irrelevance
Marketplace is made up of several dynamics. Brand’s sustainability and relevance is hinged on its ability to understand and work with these dynamics while it last. A Nigerian adage captures this well when it states ‘because the future does not look exactly like today is the reason why the soothsayer consults his oracle every five [...]
4 major factors that make social marketing successful
Even though social marketing has become part of the jargons we need to learn, mastering the skills that count for success is still an issue with many professionals. Like a fish out of water struggling for survival, many digital marketers are struggling hard to outdo others without basic understanding of the terrain or what really [...]
