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We're a small company with big dreams. With a great breakfast inside us, we feel we can do just about anything: change the nation's eating habits, revolutionise farming and look sexy while line dancing. Here's what gets us up in the morning... 

Making tasty breakfasts - Life's too short to eat food you don't enjoy. So we choose ingredients that taste amazing. Then we mix them so their flavours sing out. 

Making healthy breakfasts - We don't over-process anything into unnatural shapes and textures. We don't need salt, refined sugars or fortifications, as our ingredients are perfect just as they are. 

Sustaining you - There's an old saying: "Breakfast like a king, lunch like a prince and dine like a pauper." A bowlful of Rude Health breakfast is made to keep a bounce in your step until lunchtime. 

Sustaining the planet - There's no point being rudely healthy on a sick planet. So we work to minimise our packaging, and to grow our ingredients where they grow best naturally. And we'll never, ever use GM. 

 

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Being in rude health means you leapfrog traffic bollards without having an embarrassing accident. And you're old enough to know better, but you do it anyway. 

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We're serious cereal aficionados so we never scrimp on ingredients. In fact we search out unusual and delicious ingredients to create cereals worth waking up for.  

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