History

Denizen came out of crisis. In 2008, the US economy hit the skids. Agencies went through an identity crisis as companies had less money to spend on traditional advertising and digital media was getting increased ad dollars. With digital media, a brand could begin to reach specific segments of customers at a cheaper cost per impression. It was also easier to measure.

A slew of agencies and off-shoots began cropping up, promising everything to everyone. Many experts in “Social Media” sold a load of online products and services that aimed to manipulate code and magically generate money. In a few instances, it worked.

We believe in the fundamentals of advertising. We believe in David Ogilvy, Lee Clow and Alex Bogusky. We believe that Madison Avenue can intersect with Hollywood & Vine. We also believe that penetrating a brand’s identity, listening to communities of customers and having entertaining and inspiring conversations with them is magic. And today, its easier to measure.

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Newsworthy

Reality Check

April 2, 2012

In development on a multichannel brand campaign integrated into an upcoming network TV series where the Brand is truely the Hero.

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Luxury Apparel

April 2, 2012

Denizen USA & Three Dots Clothing got together in relaunching the E-Commerce site for the Holiday 2011 shopping season.

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MADE IN USA

April 2, 2012

Denizen USA is helping Josh Miller and crew with his documentary “30 Days in America”, based on products made in America.

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History

Reality Check

Luxury Apparel

MADE IN USA