Social

• SocialAnalytics

  The business of social media

Adobe SocialAnalytics provides marketers with measurement, monitoring and insight into how social media impacts business and marketing performance.

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Mobile

• Adobe mobile solutions

Measure and analyze your mobile websites, apps, and campaigns. Optimize mobile content to increase user engagement and conversion rates.

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Multichannel

• Insight

  Rapid Business Decisions

• Insight for Retail

  Rapid Decisions for Retail

Adobe® Insight helps organizations analyze very large volumes of data and use that information to make well informed strategic business decisions.

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Adobe® Insight for Retail channel analytics helps analyze point-of-sale and kiosk data, and correlate those with online customer interactions.

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Advertising

• SearchCenter+

  Revenue-driven search marketing

• AudienceManager

  Actionable and optimized audience targeting

• AudienceResearch

  Certified real-time data

Adobe® SearchCenter+, powered by Omniture, helps search marketers meet their business goals with efficiency and reliability through integrated paid and organic engine data that is aligned with revenue. Use Adobe SearchCenter+ to automate critical search marketing tasks.

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Adobe® AudienceManager, formerly known as Demdex, is the industry’s first data management platform that consolidates audience information from all available sources. Its powerful tools help identify, quantify, and optimize high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.

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• Product overview for publishers
• Product overview for advertisers

Adobe AudienceResearch provides publishers with certified metrics, giving insight on audience size and engagement for websites, mobile applications, and digital magazines.

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Conversion

• Merchandising

  Customer-Centric Merchandising

• Recommendations

  Promote Relevant Choices

• Search&Promote

  Drive Relevant Matches

• Scene7

  Deliver Dynamic Media

• Test&Target

  Increase Content Relevance

Adobe® Merchandising allows merchandisers to manage multiple brands and products online, connect shoppers with the products they want and take actions that reflect real business metrics.

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• View GUESS Success Story
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Adobe® Recommendations allows online marketers and merchandisers to easily create and modify content or product recommendations that increase conversion.

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• View StubHub Success Story
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Adobe® Search&Promote, enables marketers to optimize how visitors browse, find, compare, and select relevant products and content on web and mobile sites.

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• View Highlights for Children Success Story
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Adobe® Scene7® allows businesses to automate and scale the delivery of rich media and dynamic content across all touch points including web, mobile, email, and print — reducing costs, increasing marketing efficiencies and enabling rich experiences that lead to higher conversions.

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Adobe® Test&Target™ puts control directly in the hands of marketers to quickly and continually execute multiple A/B and multivariate tests, measure effectiveness and increase relevance of online content through segmentation, targeting and automated personalization.

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• View Baby Center Success Story
• Download 3 Proven Approaches to Targeted Content
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Analytics

• Discover

  Advanced Segmentation and Analysis

• SiteCatalyst

  Actionable Web Analytics

• Survey

  Measure Audience Sentiment

Adobe® Discover^TM allows digital marketers to deeply analyze and segment any quantity of online channel data in real time, resulting in optimized marketing programs and greater profitability.

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Adobe® SiteCatalyst® is the industry-leading web analytics solution that provides marketers with actionable, real-time intelligence about digital strategies from all online initiatives across multiple marketing channels.

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• View lastminute.com Success Story
• Download 7 Steps to Increasing Conversion
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Adobe® Survey provided better understanding of audience sentiment leads to engaging interactions, focused product development, enhanced brand perceptions, and loyal customer advocates.

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Platform

• Genesis

  Integrate Marketing Applications

• TagManager

  Fast Tag Deployment

Adobe® Genesis™ automates the integration between Omniture and its partner applications. Genesis includes over 200 partners spanning 30 categories such as display advertising, email, social media, rich media/video, content management, CRM/SFA, ratings & reviews and search.

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• View Sprint Success Story
• Download Multichannel Measurement Strategies
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Adobe® TagManager powers digital data exchange with enterprise-class control, security, and reliability. TagManager bridges IT and marketing website requirements to facilitate a competitive edge.

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• Industry report
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