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• MARKETING
  INTELLIGENCE CENTER
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• SPONSORED
  CHANNELS
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• VIDEO ADVERTISING
  CHANNEL

For many years, the television was the only medium for publishers and advertisers to effectively reach audiences on a national scale. This was great—especially for advertisers. It was an easy way for them to reach 90% of their audience with one ad. But the world has changed. Now, video is everywhere—PCs, laptops, mobile devices, publisher websites and syndicated websites, to name a few. And consumers are in control. They decide how, when and where to watch video.

Whether you are an advertiser trying to figure out how to reach your audience with video or a publisher, looking to make money from your video content, we hope that you will find YuMe's insights helpful in understanding the video advertising ecosystem.

Advertising Attention in the Wild

Get a rare glimpse of how viewers of TV and online video respond to advertising in their natural habitat. We conducted a study with the IPG Media Lab to uncover how people watch TV and online video and how attentive they are to the ads. Using facial tracking algorithms and biometric monitoring, a second-by-second monitoring of cognition, excitement, and stress found that despite constant distractions in both mediums, online video commands higher attention and recall from viewers. Watch Advertising Attention in the Wild, our video whitepaper, or download the presentation to learn more about the results we saw from our media trial conducted with the IPG Media Lab.

Online Video and Television Viewing Attitudes and Behaviors

Online video is experiencing unprecedented growth. According to the IAB, it took 38 years for radio to reach 50 MM users, 13 years for TV, 10 years for cable, less than 5 years for the Internet, and less than 2 years for Internet video. Consumers of all walks of life utilize more online video now than ever before. What are the latest trends and audience behaviors of online video and TV viewers? We recently completed a research study with Frank N. Magid Associates and have produced a white paper highlighting key findings around online video adoption, users’ content preferences, and consumption comparisons with TV. In particular, this report demonstrates that while marketers can reach the majority of their audience through TV, there is a small-but-growing, complementary audience that is more accessible through online video.

Download the White Paper

Share-shift Analysis – TV + Online Video: The Best of Both Worlds

Gone are the days where you can reach 90% of your audience with a commercial on TV. In this world of video anytime and anywhere, you need to cover all your bases to make sure your message reaches your target audience. This means making sure you have the right media mix to get the right effective reach across the mediums your customers use. Media planning across different media continues to be a challenge; but if video buying is planned holistically, independent of the screen is appears, the results are significant and compelling.

YuMe partnered with Nielsen to demonstrate that reallocating 5%, 10% or 15% of a TV buy to online video can not only improve reach, effective reach, and frequency, but can also lower the overall campaign CPM.

Download the White Paper

Safeguarding Your Brand in the Era of Syndication

Consumers have embraced online video, but they're not just watching on a content owner's site. They're watching where they want and then sharing with their friends. Video ads are served into players, not pages, but we understand page context matters for brands. Learn more about how to protect your brand and YuMe's domain detection capabilities and how it helps to prevent ads from running where they shouldn't.

Download the Brand Security Overview

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Advertising Attention in the Wild

Get a rare glimpse of how viewers of TV and online video respond to advertising in their natural habitat. Watch Advertising Attention in the Wild.

YuMe Roadshow

Online Video Advertising Insight presentation in NYC, featuring Mike Vorhaus from Frank N. Magid Associates and Howard Shimmel from Nielsen presenting key findings from our research studies.

Video Advertising Metrics Report

YuMe serves on average 30 million video ad impressions per day. Our Q2 2011 Video Advertising Metrics report provides a snapshot of key data and trends that we have seen for in-stream video advertising across our network in Q2 2011.

YuMe serves ads on behalf of the hundreds of publishers utilizing its video ad management system ACE, as well as publishers who are members of its video ad network. YuMe statistics presented in this report are generated from data recorded with every ad request and ad served in the YuMe network and received by YuMe's platform. Questions or feedback on the report, please email us at metrics@yume.com.

Download the report