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  • Welcome to DoubleClick
  • Supercharge ad performance
  • Brand Activate initiative
  • Publisher trends
  • Now playing: Flixster on DFP

Powering digital advertising globally

DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers.

Supercharge ad performance with DFP Optimization

Learn how publishers can supercharge ad performance and increases the value of their inventory with DFP Optimization.

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Making the web work better for brand marketers

Learn about the Brand Activate initiative, an ongoing Google effort to make online measurement much more aligned and actionable for today’s brand marketers.

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Display Business Trends: Publisher Edition

We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in.

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Now playing: Flixster on upgraded DoubleClick for Publishers platform

Learn how Flixster gained efficiency and agility with the upgrade to DoubleClick for Publishers.

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Publishers

Total revenue management

DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression.

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Advertisers/Agencies

Complete campaign workflow

Advertisers and agencies strengthen and simplify even the most complex online campaigns using our digital ad management platform.

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Networks

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