Customers change. Digital channels evolve. Companies must adapt.

Digital marketers need to continually evolve their campaigns to target the most appropriate content to different audiences or individuals in a timely manner. Adobe® Test&Target™ enables marketers to optimize digital content across all customer touchpoints to improve engagement and conversion through increased relevance and streamlined interactions.

Adobe Test&Target puts control directly in the hands of marketers to quickly and continually:

• Identify and execute unlimited A/B and multivariate tests (MVTs) when, where, and as needed
• Measure effectiveness and relevance of content across any online channel: in email, across websites, in display ads, and mobile and social applications
• Optimize content relevance through segmentation, targeting (geographic, behavioral), and automated personalization

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