Current Edition: July 2012

With over 900 million users and counting worldwide, Facebook is one of the leading destinations influencing online identity, entertainment, and content distribution. The Facebook Marketing Bible is your playbook to get the most out of the rich opportunities present in the Facebook ecosystem.

The Facebook Marketing Bible was created by the publishers of Inside Facebook, the leading source for Facebook news and analysis, as a guide to growing your business through Facebook marketing.

The Facebook Marketing Bible is the comprehensive reference for marketers on Facebook, whether you're running your first test, or you're ready to maximize your existing campaigns. Join Now!

Facebook Tools

What Facebook Tools can be used to achieve your objective?

Tools:
Facebook Ads
- Ad Types
  - Event Ads
  - In-App Advertising
  - Log Out Ads
  - Premium Ads
  - Sponsored Stories
- Facebook Ads API
- Self-Serve Ad Tool
  - Ad Manager
- Targeting Options
  - Age
  - Broad Category Targeting
  - Connections on Facebook
  - Education and Work
  - Gender
  - Languages
  - Location
  - Relationship
Facebook App Center
Facebook Credits
Facebook Events
Facebook Groups
Facebook Offers
Facebook Pages
- 3rd-Party Services and Integrations
- EdgeRank
- Insights
- Page Manager App
- Promoted Posts
- Recommendations
- Tab Applications
Facebook Places
Facebook Platform
Facebook Questions
Facebook Social Plugins
- Comments
- Like Button
- Recommendations Bar
- Register
- Send Button
- Wordpress Integration
Instagram
Open Graph Protocol
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Case Studies

In-Depth Coverage of Marketing and Advertising Campaigns on Facebook

Case Studies:
How Meredith Manor Increased Their Reach 4X with Promoted Posts
How One Story Proved to Facebook That UPS Has Got Soul
Survey suggests Facebook advertising benchmarks: $0.80 CPC, 0.041 percent CTR
Study Finds Marketers Misunderstand Their Facebook Fans
Case Study: Local Facebook pages outperform corporate pages in terms of reach, engagement percentage
Case Study: Scaling Facebook Ads for Daily Deals - AdParlor & Groupon
Case Study: E-Commerce from Within Facebook Tab Applications
Facebook Connect Integration Best Practices From the Platform Showcase
Case Study: How Papa John’s Connects with Over 1 Million Fans on Facebook
Case Study: Levi’s Facebook Efforts Power Offline Fader Fort Marketing Campaign
Case Study: The Adobe Students Campaign

Provider Comparisons

Compare Managed Services and Software Solutions for Marketing and Advertising At-Scale

Comparisons:
Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
3rd Party Analytics
Open Audience Manager Helps Manage Open Graph Sites

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About the Facebook Marketing Bible

Recent Updates
Facebook Ad Types
How-to: Add Milestones to A Facebook Page
How Meredith Manor Increased Their Reach 4X with Promoted Posts
How One Story Proved to Facebook That UPS Has Got Soul
An Introduction to the Facebook Platform
An Introduction to Facebook Logout Ads
Premium Ads
Introduction to Instagram Marketing
Increasing Clicks with Photo Albums
What is Open Graph?