Top
  • HOME
  • ABOUT
  • ARTICLES
  • BLOG
  • BOOKS >
    • All Books
    • Coercion
    • Cyberia
    • Ecstasy Club
    • Exit Strategy
    • Get Back in the Box
    • The GenX Reader
    • Life Inc
    • Media Virus
    • Nothing Sacred
    • Open Source Democracy
    • Playing the Future
    • Program or Be Programmed
    • Stoned Free
  • COMICS >
    • A.D.D.
    • Club Zero-G
    • Testament
  • VIDEO & AUDIO
  • DOCUMENTARIES
  • EVENTS
  • PRESS
  • Login
Search
From the Blog

spacer

spacer
Books
Program or be Programmed
Ten Commands for a Digital Age

Purchase a copy

The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: it’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.” In ten chapters, composed of ten “commands” accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.

In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.

World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as “viral media,” “social currency” and “screenagers.” He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as the current financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times.

“Douglas Rushkoff is one of the great thinkers––and writers––of our time.”
—Timothy Leary

“Rushkoff is damn smart. As someone who understood the digital revolution faster and better than almost anyone, he shows how the internet is a social transformer that should change the way your business culture operates.”
—Walter Isaacson

Contact

Book Business Katinka Matson
The Brockman Agency
212-935-8900
Media Inquiries media[at]rushkoff[dot]com
Talks

talks[at]rushkoff[dot]com
All Else contact[at]rushkoff[dot]com
 

Twitter

@rushkoff

Follow @rushkoff on Twitter.

  spacer

Elsewhere

spacer   spacer   spacer

Design by AMY E. MARTIN

gipoco.com is neither affiliated with the authors of this page nor responsible for its contents. This is a safe-cache copy of the original web site.