• October 18, 2011 ∞

    Start with Kindling

    Starting a company is like starting a fire—harder than it sounds, and you have to do things in the right order.

    To start a good fire, you need kindling. Something that will catch easily.

    You can fail if you have great logs to burn but no kindling to get them started. On the flip side, if you only have newspaper and dry twigs, you'll be off to a quick start, but your fire won't last long.

    There aren't many fuels that start easily and burn hot and long. So starting with kindling and then transferring the heat to something bigger is key.

    Also, lighter fluid helps—but only for a short while and only if applied at the right time. Be careful.

  • June 23, 2011 ∞

    Five Reasons Domains Are Getting Less Important

    While discussing possible names for a product recently, someone asked me if we were at the point where getting the perfect domain name was less important than it used to be. While I'm still a sucker for a clean .com, it does seem less important, and it will continue to become less important, for at least five reasons:

  • May 31, 2011 ∞

    The Future of Identity Belongs to Apple and Google

    Why is it, when you install an app from the AppStore that requires an account, and you don't already have an account on the service, you have to fill out a form and create one?

    It seems like a dumb question, until you consider that this is not your computer.

  • How About 30-use Free Trials Instead of 30-days?

    I'm trying out Flow, the task-management app, and I must say I'm pretty impressed. The problem is, Flow comes with a 14-day trial, and I'm on day 14. Even though today is only the second time I've logged in and the first time I actually created a task in it. So now I have the dilemma of deciding whether to subscribe based on a few minutes usage. If I hadn't gotten around to logging in today, that would be based on zero usage, and I definitely wouldn't subscribe.

  • April 8, 2011 ∞

    Five Easy Pieces of Online Identity

    Every Internet service that has a concept of users has to deal with identity. And for anything social (which seems like everything these days) identity is a huge part. For the Internet as a whole, there are battles waging to "own" identity—or, at the very least, not let someone else own it. And there have been efforts for years to make identity more manageable for users and to put control in their hands.

    So, identity is an important concept. But I've always found it a confusing one. I think that's because it's ambiguous in most discussions what "identity" means.

  • March 29, 2011 ∞

    An Obvious Next Step

    I'm a very lucky guy. Over the past twelve years, I've had the good fortune to work on two huge projects that happened to be the right idea at the right time. These ideas attracted brilliant, idealistic people to do the incredibly hard work of making them work for millions of other people across the globe. And through each, I learned a tremendous amount about business, products, and people.

  • August 19, 2010 ∞

    YES

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