Life Beyond Print.™

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Redesigning Your Website: a Publisher's Playbook

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Onswipe has designs on a new ad model for touch screens

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Forbes' D'Vorkin: 'We're building a sustainable mo...

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3 reasons to adopt a 'mobile first' strategy

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8 social marketing software packages

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Are you reaching the 'buy later' crowd?

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Now blogging on Boston.com: Advertisers

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The Globe's "Insights" program puts a new spin on native advertising by letting local brands syndicate their blogs and other social media content on Boston.com. Dedicated pages include social sharing tools and company information and are optimized for mobile. Full Story

by Rob O'Regan

  • Advertising
  • Marketing services
  • Business models
article

Say goodbye to your keyword data

Google's year-old encrypted-search feature has had a chilling effect on publishers’ ability to track organic search referral terms, according to new research from Optify. 'Not provided' referrals now account for almost 40% of traffic data to B2B sites. Full Story

by Rob O'Regan

  • Content Management
  • SEO/SEM
  • Web

Staff Picks

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searchengineland.comMaking the case for native mobile landing pagesmore from Rob O'Regan
www.digiday.comPublishing's big opportunitymore from Rob O'Regan
www.conversionvoodoo.comOpt-in email newsletter popup best practices for 2012more from Prescott Shibles
uxdesign.smashingmagazine.comUX STUDY :The state of e-commerce checkout designmore from Prescott Shibles
stevebuttry.wordpress.comCuration techniques, types and tipsmore from Rob O'Regan
www.blueglass.com5 steps to data-driven contentmore from Rob O'Regan
www.digiday.comDigital's greatest challenges more from Rob O'Regan
www.businessinsider.comCan transactional emails go viral?more from Prescott Shibles
buzzmachine.comDeconstructing the news articlemore from Rob O'Regan
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News from the Web

Retweeting without reading affects journalism strategy on Twitter

In case your editors are confusing the two, your publication's retweets do not necessarily equate to click-throughs. But, that doesn't mean that RTs are useless—they can help with marketing your publication's brand, and grow your audience. So publishers should be aware of which tweeted content is meant to grab eyeballs, and which can spread your publication's name around the Twittersphere. Original Story

source: 10,000 Words

    News from the Web

    How to launch a magazine abroad without damaging your brand

    There are a lot of geographical markets out there, and many of them would be interested in your content. Here's how to introduce your publication in another country and, perhaps, language without diluting the brand. Original Story

    source: The Media Briefing

      News from the Web

      15 must-have collaboration tools for journalists

      With all the information available out there, your writers need to work together in order to get the most out of the content they create. Here are 15 collaboration tools of which they should be aware. Original Story

      source: MediaShift

        News from the Web

        Summit's AdvisorOne.com launches paid content product

        Summit Business Media is leveraging its AdvisorOne.com content to offer audiences the research power of Advisor's Professional Library, a "per-use paid content product." Information will include timely updates about the tax code, or relevant legislation. Original Story

        source: Folio

          News from the Web

          Ad-free Internet for $100?

          Uh-oh, digital publishers—here comes a new subscription service promising to block online ads for audiences. Not that readers would want all that white space, but perhaps now is the time to declutter and aestheticize ad units on your webpages. Original Story

          source: Digiday

            News from the Web

            What drives sharing on mobile devices?

            According to a study by Onswipe, mobile audiences are more likely to share content to social networks. So how should publishers leverage this information? Tactics incude making share buttons “tappable”. Original Story

            source: SocialTimes

              News from the Web

              Luring developers into the newsroom

              Media companies can still lure talented j-school grads into the newsroom for next-to-no pay and grueling hours, but why should developers bother when they can get lucrative gigs in other markets? The fact is, news outlets desperately need good developers to create environments where audiences want to be, and to create ways to beef up databases. Here, Niemen Journalism Lab suggests appealing to developers' civic sides in order to draw them in. Original Story

              source: Niemen Journalism Lab

                News from the Web

                Federated Media shutters standard direct sales business

                Standard display ads are no longer interesting to Federated Media, while "programmatic buying and native advertising" have added up to 89% of its 2012 revenue. CEO Deanna Brown plans to offer Federated's large media partners private marketplaces and programmatic buying opportunities. Original Story

                source: Adweek

                  News from the Web

                  Microsoft Surface sales “starting modestly”, says Ballmer

                  If publishers didn't have enough small screens about which to worry, Microsoft's Surface Pro version of its Surface tablet "will launch within three months of Surface RT"—which became available in late October—according to French paper Le Parisien. Microsoft CEO Steve Ballmer isn't giving up numbers for Surface RT, but admits that sales so far are small due to a number of reasons, including the device not being widely distributed to retail outlets. Original Story

                  source: TechCrunch

                    News from the Web

                    It’s the competitive spirit, stupid

                    Legacy media companies need to gear up for battle with new, limber digital competition, but to do so they need to get into shape. Rather than being comprised of "a significant pool of (aging) talent; a great sense of entitlement; a remote connection with the underlying economics of the business; a remarkably tolerance for mediocrity...(and) a symmetrical no-reward policy," traditional outlets should look to Scandinavian and UK journalism for inspiration. Original Story

                    source: Monday Note

                      News from the Web

                      Onswipe data: iPad is king of mobile web traffic

                      Apple’s iPad makes up 54.5 percent of mobile web traffic on websites using the site optimization service OnSwipe. OnSwipe pulled the data from more than 1,200 websites using its service with a sample of more than 29.5 million unique visitors. In other findings, OnSwipe notes that content sharing through e-mail is declining as consumers move to smaller tablets. Instead, social sharing through Facebook and Twitter sees a huge bump on small tablets. Original Story

                      source: VentureBeat

                        News from the Web

                        Pulse app bets big on sponsored content

                        News-reading app Pulse has recently bet exclusively on sponsored content as its sole advertising source, bringing in more than $300,000 a month strictly off inbound interest. Advertisers have so far included T. Rowe Price and Qualcomm, who pay on a cost-per-read basis. The sponsored-content posts they run on Pulse include editorial elements such as text, images and videos just like publisher content. Original Story

                        source: Ad Age

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                          ConceptShare looks to streamline the creative development process

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                          'Creative operations management' platform makes it easier for publishers, brands and agencies to collaborate on digital assets. The goal: improve creative teams' review, revision and approval cycles. Full Story

                          by Rob O'Regan

                          • Video
                          • Workflow
                          • Rich Media
                          News from the Web

                          Time Inc. adds subscriptions for all 20 titles on Kindle Fire

                          In the wake of the latest iteration of Amazon's Kindle, Time Inc. is now offering subscriptions to its titles on the device akin to those offered on the iPad. According to the publisher, it has "found tablets to increase magazine media usage times and the number of titles readers subscribe to." Original Story

                          source: Folio

                            News from the Web

                            How to do a reverse image search

                            The last thing a journalist wants to do is share misinformation, damaging both their own reputations, as well as that of their publication. But, between Photoshop and citizen journalism, defining the origin and authenticity of a digital image can be daunting. Here are tips so we, in the words of The Who, "don't get fooled again." Original Story

                            source: 10,000 Words

                              News from the Web

                              How to beat digital disruption by seeing the big picture

                              Don't blame the Internet for the decline of printed newspapers—it's print's "rotten DNA" that is reportedly the culprit. Taking a careful look at the history of newspaper decline helps to identify circulation and revenue issues outside of just blaming digital disruption. Original Story

                              source: The Media Briefing

                                News from the Web

                                Qloo launches a Netflix-style discovery engine for culture

                                Move over Big Data, new platform Qloo is a "cultural discovery platform” that allows users to identify their preferences across a number of verticals so that those individual preferences inform each other. The aim is to eliminate the fragmentation, as well as noise, that occurs when preferences are spread across multiple platforms. Original Story

                                source: TechCrunch

                                  News from the Web

                                  Could this be the perfect banner?

                                  Just when you think the banner is dead, media companies come up with an iteration that actually works in terms of clicks and engagement. Here are six elements to banners that are reportedly successful at the moment. Original Story

                                  source: ClickZ

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