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Redesigning Your Website: a Publisher's Playbook

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Onswipe has designs on a new ad model for touch screens

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Forbes' D'Vorkin: 'We're building a sustainable mo...

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3 reasons to adopt a 'mobile first' strategy

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8 social marketing software packages

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Are you reaching the 'buy later' crowd?

News from the Web

Instagram a ‘police scanner’ for a demographic

The Boston Globe is using Instagram in an innovative way that is yielding valuable demographic data. The paper's "Snap" project displays every Instagram image on an area map, illustrating stories going on locally. Here are 4 audience insights gleaned from Instagram. Original Story

source: 10,000 Words

    News from the Web

    Banners on phones: A dog that won’t hunt

    BuzzFeed President John Steinberg talking about why audiences don't want display ads in the smartphone environment: "They don’t want to be interrupted when they’re trying to get to a piece of content." Original Story

    source: Digiday

      Staff Picks

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      searchengineland.comMaking the case for native mobile landing pagesmore from Rob O'Regan
      www.digiday.comPublishing's big opportunitymore from Rob O'Regan
      www.conversionvoodoo.comOpt-in email newsletter popup best practices for 2012more from Prescott Shibles
      uxdesign.smashingmagazine.comUX STUDY :The state of e-commerce checkout designmore from Prescott Shibles
      stevebuttry.wordpress.comCuration techniques, types and tipsmore from Rob O'Regan
      www.blueglass.com5 steps to data-driven contentmore from Rob O'Regan
      www.digiday.comDigital's greatest challenges more from Rob O'Regan
      www.businessinsider.comCan transactional emails go viral?more from Prescott Shibles
      buzzmachine.comDeconstructing the news articlemore from Rob O'Regan
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      News from the Web

      Here’s how it looks when big data goes mobile-first

      All markets are after faster and more convenient ways to make business decisions, including media companies, their partners, and their audiences. In response, brand-new startup Zoomdata says it will focus on mobile first, and analyze data in real time. Original Story

      source: GigaOm

        News from the Web

        Google inaugurates its super-high-speed Internet service

        Once Google is through with Kansas City, data speeds will be "more than 100 times faster than what most Americans have today," according to the company. Residents are expected to pay $70 per month for the service. For publishers, two things matter: audiences will soon have faster connections for viewing content, and more disposable income from paying less for their network service. Original Story

        source: CNET

          News from the Web

          Android accounted for 72% of smartphone sales in Q3

          Two findings from Gartner's latest study about hand-held mobile devices mean publishers may want to pay special attention to optimizing for Android smartphones: 72% of smartphones purchased in Q3 were Android devices, and audiences may be holding on to their smartphones for longer so they can focus on purchasing tablets. Original Story

          source: TechCrunch

            article

            Say goodbye to your keyword data

            Google's year-old encrypted-search feature has had a chilling effect on publishers’ ability to track organic search referral terms, according to new research from Optify. 'Not provided' referrals now account for almost 40% of traffic data to B2B sites. Full Story

            by Rob O'Regan

            • Content Management
            • SEO/SEM
            • Web
            article

            Now blogging on Boston.com: Advertisers

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            The Globe's "Insights" program puts a new spin on native advertising by letting local brands syndicate their blogs and other social media content on Boston.com. Dedicated pages include social sharing tools and company information and are optimized for mobile. Full Story

            by Rob O'Regan

            • Advertising
            • Marketing services
            • Business models
            News from the Web

            Retweeting without reading affects journalism strategy on Twitter

            In case your editors are confusing the two, your publication's retweets do not necessarily equate to click-throughs. But, that doesn't mean that RTs are useless—they can help with marketing your publication's brand, and grow your audience. So publishers should be aware of which tweeted content is meant to grab eyeballs, and which can spread your publication's name around the Twittersphere. Original Story

            source: 10,000 Words

              News from the Web

              What drives sharing on mobile devices?

              According to a study by Onswipe, mobile audiences are more likely to share content to social networks. So how should publishers leverage this information? Tactics incude making share buttons “tappable”. Original Story

              source: SocialTimes

                News from the Web

                Summit's AdvisorOne.com launches paid content product

                Summit Business Media is leveraging its AdvisorOne.com content to offer audiences the research power of Advisor's Professional Library, a "per-use paid content product." Information will include timely updates about the tax code, or relevant legislation. Original Story

                source: Folio

                  News from the Web

                  Ad-free Internet for $100?

                  Uh-oh, digital publishers—here comes a new subscription service promising to block online ads for audiences. Not that readers would want all that white space, but perhaps now is the time to declutter and aestheticize ad units on your webpages. Original Story

                  source: Digiday

                    News from the Web

                    15 must-have collaboration tools for journalists

                    With all the information available out there, your writers need to work together in order to get the most out of the content they create. Here are 15 collaboration tools of which they should be aware. Original Story

                    source: MediaShift

                      News from the Web

                      How to launch a magazine abroad without damaging your brand

                      There are a lot of geographical markets out there, and many of them would be interested in your content. Here's how to introduce your publication in another country and, perhaps, language without diluting the brand. Original Story

                      source: The Media Briefing

                        News from the Web

                        Microsoft Surface sales “starting modestly”, says Ballmer

                        If publishers didn't have enough small screens about which to worry, Microsoft's Surface Pro version of its Surface tablet "will launch within three months of Surface RT"—which became available in late October—according to French paper Le Parisien. Microsoft CEO Steve Ballmer isn't giving up numbers for Surface RT, but admits that sales so far are small due to a number of reasons, including the device not being widely distributed to retail outlets. Original Story

                        source: TechCrunch

                          News from the Web

                          Luring developers into the newsroom

                          Media companies can still lure talented j-school grads into the newsroom for next-to-no pay and grueling hours, but why should developers bother when they can get lucrative gigs in other markets? The fact is, news outlets desperately need good developers to create environments where audiences want to be, and to create ways to beef up databases. Here, Niemen Journalism Lab suggests appealing to developers' civic sides in order to draw them in. Original Story

                          source: Niemen Journalism Lab

                            News from the Web

                            It’s the competitive spirit, stupid

                            Legacy media companies need to gear up for battle with new, limber digital competition, but to do so they need to get into shape. Rather than being comprised of "a significant pool of (aging) talent; a great sense of entitlement; a remote connection with the underlying economics of the business; a remarkably tolerance for mediocrity...(and) a symmetrical no-reward policy," traditional outlets should look to Scandinavian and UK journalism for inspiration. Original Story

                            source: Monday Note

                              News from the Web

                              Federated Media shutters standard direct sales business

                              Standard display ads are no longer interesting to Federated Media, while "programmatic buying and native advertising" have added up to 89% of its 2012 revenue. CEO Deanna Brown plans to offer Federated's large media partners private marketplaces and programmatic buying opportunities. Original Story

                              source: Adweek

                                News from the Web

                                Pulse app bets big on sponsored content

                                News-reading app Pulse has recently bet exclusively on sponsored content as its sole advertising source, bringing in more than $300,000 a month strictly off inbound interest. Advertisers have so far included T. Rowe Price and Qualcomm, who pay on a cost-per-read basis. The sponsored-content posts they run on Pulse include editorial elements such as text, images and videos just like publisher content. Original Story

                                source: Ad Age

                                  News from the Web

                                  Onswipe data: iPad is king of mobile web traffic

                                  Apple’s iPad makes up 54.5 percent of mobile web traffic on websites using the site optimization service OnSwipe. OnSwipe pulled the data from more than 1,200 websites using its service with a sample of more than 29.5 million unique visitors. In other findings, OnSwipe notes that content sharing through e-mail is declining as consumers move to smaller tablets. Instead, social sharing through Facebook and Twitter sees a huge bump on small tablets. Original Story

                                  source: VentureBeat

                                    article

                                    ConceptShare looks to streamline the creative development process

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                                    'Creative operations management' platform makes it easier for publishers, brands and agencies to collaborate on digital assets. The goal: improve creative teams' review, revision and approval cycles. Full Story

                                    by Rob O'Regan

                                    • Workflow
                                    • Rich Media
                                    • Design
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