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In B2B Marketing, Content Is King
[2012-11-07] An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market.

Google Finally Gives You A Way To Escape Negative SEO
[2012-10-24] Some of you might have a high opinion of SEO people. (C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this story, because there a few people who are less than ethical out there. Google had an announcement this week that has been a long time coming–you can now disavow links to your site. Some of you might be asking, why would you ever want to do that? Links to your site are good, right? Well, mostly, yes. But if you had a few ethical lapses, you might want to erase those problems.

How the Meta Description Tag Can Affect Google Rankings
[2012-10-10] Many have discounted the benefits of the Meta Description Tag because it is no longer considered by Google’s ranking algorithms when evaluating where your site should rank in search results; it is generally assumed spammers abuse of the tag forced search engines to devalue it. This hasn’t left the Meta Description Tag a complete waste of space though. Before explaining why the Meta Description Tag still has an impact on rankings I will first cover what the tag is still widely known to be good for; prompting clickthroughs.

Is Your SEO Being Ruined by Broken LInks?
[2012-09-19] When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Internal linking from one page of your site to another is important for usability purposes. It helps the visitor maneuver your site in order to quickly find what they are looking for. In addition to linking to internal pages, it sometimes makes sense to link out to external sources as well. For example, if you operate a blog and want to link to a reference that you used within the post. While you have control over the links on your own site, you don't have control over the sites that you are linking out to and over time that website may shut down or the URL structure could change without redirects being implemented resulting in a 404 error. If this happens it means that you are sending visitors to an error page, which isn't good for usability purposes.

Sorry, Content Dudes, But Its Just Plain Old Marketing
[2012-08-29] If you search “content marketing” on Google, you get about 560 million results.

Do you have enough pages in the search index?
[2012-08-20] In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. But clearly there is some amount of pages that seem like you are doing OK and a different amount that seems bad–like, zero would be bad. How do you figure out how many pages you have in the search index and how do you know if that is OK?

Who's Responsible For Ranking Success?
[2012-08-16] I often tell people, “We don’t rank websites, that’s Google’s job.” It’s a tough thing to say when you’re trying to sell services that are, in part, designed to improve search engine rankings, but it’s an important point to make. SEOs do not have a say in how search engines rank websites. All they can do is help build the most search-friendly, user-friendly and keyword-optimized site possible, and then promote the site in search-friendly ways. The rest is up to the search engine.

How to solve your biggest problems, starting now
[2012-08-01] I have some ideas on problem solving, which I'd like to share with you, and hear your thoughts on.

Top 5 Marketing Tips to Adopt From the 2012 Olympics
[2012-07-11] As the London 2012 Olympic Games draw near, we are starting to see glimpses of the athletes, the competing sports and finally more on London than just The Royal Family. The closer these games get the more interested we become. We don't have to be asked twice to cheer on and support our American athletes.

Is Pinterest Pointless for B2B Firms?
[2012-06-20] You don't have to look very hard to find another article about Pinterest-this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. But even as more and more companies strive to get in on the action, There's one question many of us still can't shake, especially in the B2B realm: does Pinterest make good business sense for everyone?

How Do You View Social Media?
[2012-06-06] Worldwide, there are now over 1 billion users of social media . Plus with over a quarter of all adults and half of all teens (Ofcom) owning a smartphone, access to social media sites has never been easier.

What To Do When The Goal Posts Move
[2012-05-23] We've all been there. You've been approached by a customer to create some copy for them; you've taken a detailed brief and provided them with a written proposal and quote - the work starts and just when everything seems to be going well, the client moves the goal posts.

Customer Service - Real Person or Self-Service?
[2012-05-04] It is a well-known fact that customer service is the one area that will make your company stand out from the crowd. With limited budgets, it's one way smaller companies can compete, and at times outdo the big boys.

What Is Your Business Missing?
[2012-04-19] My mentor, the late great Jim Rohn, used to say: Discipline is the bridge between goals and accomplishment.'

You Need Website Copy - Who Ya Gonna Call?
[2012-03-28] Exciting times! You've decided your business needs a new website, so it's time to start planning and budgeting. For many companies, their website shopping list is a bit like this one

How to Part from Clients
[2012-03-07] As a freelancer (whether a copywriter, designer, social media adviser etc.) you love your clients. After all they are the ones that help you keep your business afloat and pay your bills.

Trust Your Copywriter
[2012-02-29] Why did you hire your copywriter? It's a fairly safe bet that your answer includes one or two of these reasons:

How to Get Great Copy
[2012-02-15] Writing sales and marketing copy isn't as easy as it sounds.

How Can You Use Content From Other People?
[2012-01-24] You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.

The Future Is Bright For Online Marketing
[2012-01-05] What does 2012 hold in store for online marketing? Where 2011, saw some major changes such as Google entering the social media world with Google+, Facebook and Twitter playing a large role in product promotions and an increase in mobile searches, experts predict more such changes in 2012.

How to Engage Your Reader Through Copywriting
[2011-12-14] The written word is a powerful tool when used correctly.

Copywriting How to Sell Without Being Obvious
[2011-11-30] When companies write their own copy, they tend to fall at a couple of hurdles when it comes to its effectiveness:

The Importance of Social Media Profiles
[2011-11-09] Have you ever wondered how some people end up everywhere on the web?

Do You Still Need A Blog?
[2011-10-26] Despite the title of this post I happen to think that blogging as a business marketing tool is very much alive, but not in the same sense that kicked off what might be called the golden age of blogging. (Wonder if that period will make the history books?)

All In One Facebook Marketing Guide
[2011-10-05] Facebook is a universe in itself. With more than 800 million users, there is no other way to describe it. As an internet marketer, you need to get your business on Facebook pronto. Mainly because:

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