eMedia Vitals

Life Beyond Print.™

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Redesigning Your Website: a Publisher's Playbook

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Onswipe has designs on a new ad model for touch screens

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Forbes' D'Vorkin: 'We're building a sustainable mo...

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3 reasons to adopt a 'mobile first' strategy

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8 social marketing software packages

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Are you reaching the 'buy later' crowd?

Engagement

Blog

Taking stock of social media

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Measuring the impact of social media remains elusive. While there's no magic formula, there's still value in the information media companies are collecting about how their audiences use social media. What we're learning is that success may be driven less by content and more by contests, commerce and games. Full Story

by Rob O'Regan

  • E-Commerce
  • Social Media
  • Engagement
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What motivates social interaction with brands?

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A 'like' or 'follow' says more about the consumer than it does about the business. Publishers and other companies need to deliver social experiences that reflect the value their brand brings to a person’s life. Full Story

by David Grzelak

  • Social Media
  • Content Strategy
  • Engagement
Blog

Reddit's Erik Martin talks bans, traffic-driving best practices

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Reddit is more than a social media traffic generator; it's a community whose feedback can be more valuable than the pageviews it generates. The bans of The Atlantic and Businessweek demonstrate how pageview journalism may be causing some magazines and newspapers to employ "black-hat" social media practices to gain pageviews while losing social media credibility. Full Story

by Prescott Shibles

  • Social Media
  • SEO/SEM
  • Engagement
Blog

How Facebook's Timeline can drive engagement

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Hearst sees positive engagement results across its magazine brand pages post-Timeline. But there's plenty of untapped opportunity with Facebook's new interface. What can publishers be doing better to improve the Timeline experience? Full Story

by Rob O'Regan

  • Facebook
  • Social Media
  • Engagement
Blog

8 social marketing software packages

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A Facebook Page requires a commitment to consistent content updates, engagement, and audience development—all of which take time and resources. One solution is to license a suite of enterprise software applications that streamline social marketing efforts on Facebook, Twitter, and other social media platforms. Here are 8 options. Full Story

by Naomi Shibles

  • Twitter
  • Engagement
  • Tools
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'Instagram is killing storytelling'

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Conveying understanding and meaning about a complex topic is often done more effectively through visuals instead of just text. But in the world of instant gratification, that meaning can often be lost. Panelists at SXSW discuss. Full Story

by Efren Salinas

  • Social Media
  • Engagement
  • SXSW
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Profit is more important than monthly unique visitors

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Do publishers measure what matters for digital? Unfortunately, few publishers put a monetary value on their audience members or develop strategies to build and reward loyalty that yields profits. Full Story

by Matthew Shanahan

  • List management
  • Subscription Management
  • Engagement
Blog

Profiting from social media audience development

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eMedia Vitals digs into Facebook data to unearth several highly effective social media tactics for increasing social media reach while also driving revenue. Unsurprisingly, Meredith again demonstrates social media savvy, with their BHG Live Better / Walmart campaign adding 23,000 new fans in a single day. Full Story

by Prescott Shibles

  • Facebook
  • Social Media
  • Engagement
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Should you publish on Pinterest?

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Pinterest is a 'virtual pinboard' that lets brands and individual users share articles and photos around a particular topic. It's a natural extension for lifestyle and other enthusiast brands looking for new ways to connect with their audiences. Full Story

by Rob O'Regan

  • Social Media
  • Emerging
  • Content Strategy
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Keyword: Optimization

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As the economy remains tight, publishers will continue to seek new ways to drive revenue from existing channels – and new programs that better serve clients. Making better use of data and optimization technologies is the key to both, says Arden’s Wallace Ryland. Full Story

by Wallace Ryland

  • Events
  • Engagement
  • Web
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