We include advertisements in Hulu Plus in order to reduce the monthly
subscription price of the service. Premium content — especially
from the current TV season — is not only expensive to make and
license, but we also want to compensate our content partners fairly
for the valuable entertainment they provide.
Hulu Plus offers what no other streaming content service on the
market today can: all current season episodes of popular shows like
Glee, House, and Modern Family,
and full series runs (all episodes from every season) of popular
library shows, including The X-Files, Arrested
Development, Desperate Housewives, Battlestar
Galactica, Monk, Psych, Saturday Night
Live, Law & Order: Special Victims Unit, Ugly
Betty, Buffy the Vampire Slayer, and many more.
We have found that by including a modest ad load, we can keep the price
for Hulu Plus under eight bucks, while still providing users with
access to the most popular current season shows on the devices of
their choice.
We're continually working to tailor the ad experience to your
interests in an effort to make the advertising you see on Hulu Plus
more relevant and useful to you. In addition, we are always
evaluating new business models, including the option of a higher
priced, ad-free model.