THE EXPOHOLIC: Helping trade show organizers overcome bad habits, one day at a time.
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With a legacy dating back more than 3,000 years, the trade show is still about the purest form of commercial marketing there is. Conferences remain valuable educational formats for tens of millions each year. Combined, trade shows and conferences are a $100+ billion industry.
So why do so many exhibitors and attendees despise attending shows and conferences?
We believe it's because many organizers are dependent (read: addicted) to "tried and true" (read: boring, ineffectual) event formats and marketing. The good news is that this addiction is not an incurable disease. It can be overcome.
This lens is our attempt at intervention.
Contents at a Glance
- Event Marketing Blogs
- Today at Trade Show Marketing Report
- Today at Face2Face
- Today at EXPO
- Today at Expophile
- Today at B or Not 2B Business Media
Event Marketing Blogs
- Trade Show Marketing Report
- The longest-running blog on trade show marketing. Authored by yours truly.
- Face2Face
- Sue Pelletier's excellent coverage of all things event related. Some marketing, some logistics, some travel. All good.
- Expophile
- FuelDog's blog on happenings in the trade show industry.
- e-venting
- Blog covering events related to interactive marketing.
- Association, Inc.
- Kevin Holland's views on trade associations, including discussion on association-managed events.
- High Context Consulting
- David Gammel's blog on association use of the internet and knowledge systems, often featuring event-related opinions.
- B or Not 2B
- David Shaw's look at B2B media, including events.
- Asia Business Media
- Paul Woodward's Hong Kong-based blog on B2B media in the Far East.
- Tradeshow Blues Blog
- Often irreverent views of the trade show industry from veteran publisher Jeff Brown.
- Tradeshow Startup
- An "insider's" look at how the entrepreneur behind the Portable Media Expo got his event up and going.
Today at Trade Show Marketing Report
Today at Face2Face
Today at EXPO
Today at Expophile
Today at B or Not 2B Business Media
Marketing Books We Recommend
Somehow we just know Flickr will be overpopulated with booth babe photos.
by beta1281
Opinionated trade show marketing consultant. Part time mercenary, full time iconoclast. Co-owner of both a coffeehouse and a dog, both of which serve... more »
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