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Why Is This Just About Email?

Answr is envisioned to be a collection of “channels”, each one focused on a different discipline in nonprofit technology, such as email outreach or web publishing. Our plan is to launch a single channel (Effective Email) at first, refine the platform, and then roll out additional channels as the underlying platform stabilizes.

After research, dialog, and reflection, we’ve settled on the focus for our first Answr channel: Effective Email.

Email is a ubiquitous communications technology in the nonprofit sector, but best practices and effective strategies are still illusory to many organizations and users. In this channel, we’ll try to aggregate knowledge and best practices around a range of topics, from writing effective email messages to list building to advocacy to newsletters.

We’ve staked out a preliminary “road map” of what we think are the most likely channels through which continue the Answr platform. This road map defines areas of content that are core to Answr and will guide our decisions on aggregating content, and how we should sequence the channels we take live.

For the purposes of the road map, we break down the world of nonprofit software into collections of Software Disciplines and Organizational Processes. Software disciplines focus on particular tool categories, while organizational process address areas of core competency such as marketing, fundraising and training.

 
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