OpenX Enterprise™

Simplify your ad operations:

• Remove layers of translation and spreadsheets with a system that understands your inventory. No need for complex naming conventions or arcane acronyms. No more zones!
• Simplify trafficking with one-click setup of standard ad products, or by using intuitive multi-dimensional targeting across content, geography, technology, audience behaviour, and endless custom data.
• Traffic your ad inventory across mobile, video, and desktop all from a single, integrated ad server.
• Reduce human error with customizable multi-selection fields, predictive searching and intuitive workflow.

Build on the world's most flexible ad server:

• Save time and reduce errors by integrating OpenX with your existing business systems (e.g. CRM) via the API
• Configure key operational settings, such as your delivery curve or content taxonomy.

Maximize your ad revenue:

• Set campaign priorities so that the highest-paying ad and campaign is shown to each visitor
• Configure eCPM optimization to automatically serve the best-paying direct and remnant campaigns when you are oversold
• Employ multiple pricing models including CPM, CPC, CPA and tenancy
• Minimize ineffective advertising with frequency capping by visitor, ad and campaign

Meet your advertisers’ needs:

• Leverage multiple targeting options including by content, audience, geography, behavior and also technographic
• Provide each of your advertisers with their own secure login to check campaign performance and manage creatives
• IAB-certified advertiser reporting provides delivery statistics and campaign performance data

Develop proprietary data products:

• OpenX Enterprise is served from your own domain, so you own all of your data and do not have to rely on third-party cookies
• Use your own data assets to create and target your own custom audience segments right in the ad server.
• Integrate your data with third party data to create premium audience segments

Access new global demand:

• Access new global demand from the fast-growing pool of real-time buyers bidding for ad inventory on OpenX Market.
• Price Protection™: Set a minimum price for your inventory to ensure maximum yield while protecting yourself from price erosion.
• Control channel conflict and user experience through comprehensive buyer and ad quality controls.

Use with complete confidence:

• Guaranteed to scale to billions of ads
• Offering 99.75% guaranteed ad server uptime, plus telephone and web support available 24/7
• Access live and web-based training as needed

Simplified optimization Maximize yield from all your revenue channels – exclusive, guaranteed, non-guaranteed, & house—through one unified ad platform

Access new demand Automatically have DSPs and agency trading desks bid for your inventory in a real-time auction; protect yourself by setting rules about what inventory is available, who can buy it, and at what price

Cross-platform support Manage all your desktop, video, and mobile inventory from a single, integrated ad server.

Painless ad operations An intuitive user interface and workflow (like one-click scheduling for ad products) makes your life easier, so you spend less time on operations, and more on generating revenue

Advanced data controls Since OpenX Enterprise operates under each publisher's domain, you control your proprietary user activity data. Use it to develop unique audience segments, or improve your forecasting.

Real-time tools Push new campaigns live in real-time and make mid-flight changes to campaigns quickly and easily; improve your productivity with timely reporting 

Powerful audience segmentation Combine third party targeting data with your own in-house data to describe and sell valuable audience segments directly to advertisers at a premium

Exceptional flexibility A complete API framework and an object-based design throughout the platform makes it simple to integrate with other components of your enterprise systems (e.g. financial reporting, business intelligence and CRM systems)

Exceptionally reliable Includes a 99.75% uptime SLA (Service Level Agreement) and comprehensive web and phone support available 24/7

Scalable Datacenters in 3 continents and thousands of servers enable you to serve billions of ads per month without breaking a sweat

With OpenX, our CPM rates have increased 4X, our fill rates are solid, and OpenX is very focused on making us successful. The proven expertise and unsurpassed dedication of the OpenX team is essential to our success.

—ChaCha