• Ad Serving
  • OpenX Enterprise
  • OpenX OnRamp
  • Compare Editions
  • Audience Segmentation
  • Mobile
• Monetization Products
  • OpenX Market
  • OpenX Lift
  • Private Exchanges
• Technology
  • Overview

Compare Ad Serving Product Features

Offerings	OpenX Enterprise™	OpenX OnRamp™
Ad trafficking
Sophisticated inventory classification and ad product packaging
One-click trafficking with Ad Products
Real-time reporting, prioritization, and campaign push
Inventory forecasting and availability
IAB certified reporting
Cross-device frequency capping, behavioral targeting, conversion tracking (desktop, mobile, IPTV, etc)
Mobile websites and applications
Multiple pricing models (CPM, CPC, CPA, CPD, Fixed Cost)
Image, Flash, HTML, XML, 3rd-party, Rich Media, Video (linear & non-linear), etc.
Partner management/Admin
Custom roles
Advanced account and user modeling with 3rd-party logins
Revenue share with network and publisher reporting
Revenue optimization
Increase revenue by adding non-guaranteed demand from the OpenX Market
Expose brand buying through OpenX Market
eCPM optimization for all buying models
Targeting
Content, geographic, technographic (e.g. browser), time based (e.g. time of day), and custom targeting
Advanced targeting by mobile device, carrier, and O/S
Target cookies in your domain
Custom and 3rd party audience classification and retargeting
Scalability/flexibility
Complete configuration of data sets (e.g. ad sizes, content taxonomy), delivery curve, etc.
Serves over 30 billion ads per month
API access
Service and support
24/7 email and telephone emergency support with guaranteed response time
Full customer support
Uptime SLA guarantees

 Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.

Ad Delivery Fully customizable ad serving solutions for businesses of any size

Ad Manager Take control of your advertising with our easy-to-use management tools

Ad Networks Connecting publishers and advertisers has never been easier with our powerful platform

Ad Server Scalable hosted ad serving solution for publishers, advertisers and ad networks

Ad Server SolutionsPower all of your digital advertising with the OpenX one-stop solution

Advertising Management Oversee campaigns and attract your target audience with our management tools

Affiliate Marketing Online advertising comes in many forms, let OpenX optimize your revenue

Behavioral Targeting Identify and attract your ideal audience through advanced targeting

Click-through Rate Increase impressions and optimize CTRs in our ad marketplace

Geotargeting Don't waste time advertising to the wrong crowd, target your audience by geographic location

Mobile Ad Server Target a whole new market through mobile ad serving

Multimedia Ads Find support for text, audio, animation, and video ads

Open Source Ad Server Robust, scalable, and free ad serving solutions

Plug-ins Plug-ins and development support to customize your ad serving solution

Yield Optimization Generate revenue, cut ad serving costs, and streamline your business

Ad Campaigns

Ad Delivery

Ad Delivery Options

Ad Manager

Ad Marketplace

Ad Networks

Ad Server

Ad Server Software

Ad Server Solutions

Advertising Management

Advertising Manager

Affiliate Marketing

Animated Banner Ads

API

Banner Ads

Behavioral Targeting

CPM

Geotargeting

Mobile Ad Server

Multimedia Ads

Open Source Ad Server

Pay Per Click Advertising

Pay Per Click Marketing

PHP Ad Server

PHP Ads

Plug-ins

Real-time Bidding

Real-time Selling

Revenue Optimization

Wordpress Advertising Manager

Yield Optimization