A Social World of Superlatives Can Drive Revenue
Understanding social media s influence on revenue can, and may continue to be, an arduous task. With Facebook and Twitter users adopting a more circuitous vernacular full of grammatical faux-pas and inane jargon, it may be fair to assume the African click language is Facebook and Twitter s second ...
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Social Media is NOT a list of survey questions
A square peg does not fit into a round hole. Believe me, I have tried. I learned the hard way on many fronts, but you don t have to with Social Media. Market Research has many facets associated with it. Social Media is attached, but it should be treated as a unique identifier. If you attempt to look at ...
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A Tactical View of Social CRM - The Social Business Framework
I spend a fair bit of time reading Paul Greenberg s blog on Social CRM; it s called the Social CRM: The Conversation and I ve learned quite a bit about the industry-at-large, about the people thinking big thoughts on Social CRM and some of the definitions the industry is trying to establish around ...
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Klout vs Clout. What's the Measure of Influence? How does an online marketer use influence
This post was written by Vicky Czarniecki, one of our senior market analysts. Another CU alum working at Collective Intellect, she graduated from the best school in the land with a with a degree in Journalism Advertising. Vicky is a self-proclaimed amateur anthropologist intrigued by digital media's impact ...
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