THOUSANDS OF TITLES - MOVIES, TV SHOWS, VIDEOGAMES AND MUSIC

Updated: June 12, 2012

Thank you for visiting a Warner Bros. Entertainment Group ("we" or "us") offering. Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the collection and use of the personally identifiable information you submit on our online and mobile Web sites, services, and applications (“Site” or “Sites”). For certain offerings on our Sites, there may be additional notices about information practices and choices. Please read those additional privacy disclosures to understand how they apply to you.

THE INFORMATION WE COLLECT

Registration and account information. At some Sites, you can order products, play games, read critic and user reviews, enter contests, vote in polls, rate movies, TV shows and other content, or otherwise express an opinion, subscribe to one of our services such as our online newsletters, or participate in one of our online forums or communities. In the course of using our Sites, we may ask you to create an account or register for an application by providing us with certain personally identifiable information that can be used to contact or identify you, as well as to administer your account. The types of personally identifiable information that you provide as part of your account may include: name, address, e-mail address, telephone number, fax number, credit card and billing information, information about your interest in and use of various content, products, programs, and services, and other information that you provide to us.

Information about others/inviting friends. At some of our Sites, you can submit information about other people. For example, you might submit a person's name and e-mail address to share content or recommendations, send an electronic greeting card and, if you order a gift online and want it sent directly to the recipient, you might submit the recipient's name and address. The types of personally identifiable information that may be collected about other people as part of this process include recipient's name, address, e-mail address, telephone number, and information about the recipient’s interest in and use of various content, products, programs, and services.

Some of our Sites also allow you to invite your friends to join our services and to connect with you through social media features. Inviting friends is always optional. To do so, you may provide their contact information or may enter your log-in credentials to import e-mail addresses from your address book from other sites that support such functionality (e.g., Yahoo! and Gmail). You select the friends you want to invite to share in this experience.

Information from other sources. We may, on occasion, combine information we receive online with outside records and use such information in accordance with this Privacy Policy, such as to enhance our ability to market to you products or services that may be of interest to you.

Social media. You can also engage with our content and other offerings, such as videos, games and applications, on or through third-party social media sites, plug-ins and applications, such as those offered by Facebook and others. You may also choose to link your account with us to third party social media sites. When you link your account or engage with our content on or through third party social media sites, services, plug-ins, or applications you may allow us to have ongoing access to certain information from your social media account (e.g., name, e-mail address, profile photo, gender, birthday, location, your list of friends and their contact information, people you follow and/or who follow you, the posts or the 'likes' you make). We may also receive non-personally identifiable information (e.g., content viewed, game performance, high scores, and information about advertisements within the content you have been shown or may have clicked on, etc.) from your interaction with our content.

When you provide information to a Site from your social media account, it can help enable us to do things like (i) give you exclusive content, (ii) personalize your online experience with us within and outside our Sites, and (iii) contact you through the social media sites or directly with the latest news, special offerings, and rewards. By providing such information, you consent to the use of the information in accordance with this Privacy Policy.

If you post information or content, such as by posting photos, commenting on a blog, or participating in online forums or communities at our Sites, or when you interact with our Sites through social media sites, plug-ins or other applications, depending on your privacy settings, this information may become public on the Internet. Therefore, we cannot prevent further use of this information. You can control what data you share through privacy settings available on some social media sites. For more information about how you can customize your privacy settings and how third party social media sites handle your personally identifiable information, please refer to their privacy help guides, privacy policies and terms of use.

Information collection from mobile devices. If you access our Sites, on your mobile telephone or other mobile device, we also may collect your unique device identifier and mobile device IP address (e.g. MAC address), as well as information about your device’s operating system, mobile carrier, and mobile Internet browsers, your precise location information, and other information described in this Policy.

Providing requested information. In some cases, only persons who provide us with the requested personally identifiable information will be able to order products, programs, and services, or otherwise participate in the Site's activities and offerings.

Technical and usage information. We also collect certain non-personally identifiable information when you use our Sites such as the type of browser you are using (e.g., Firefox, Internet Explorer), the type of operating system you are using (e.g., Windows, Mac OS, iOS, and Android), the domain name of your Internet service provider or mobile carrier, IP address, and certain usage information.

HOW WE USE THE INFORMATION

Providing our products and services. We use the information we collect about you to fulfill your requests for our products, programs, and services, to respond to your inquiries about our offerings, to provide, personalize, and improve our offerings and to offer you other products, programs or services from us and our affiliates, business partners, and selected third parties that we believe may be of interest to you.

The information we collect in connection with our online forums and communities is used to provide an interactive experience. We use this information to facilitate participation in these online forums and communities and, from time to time, to offer you products, programs, or services.

If you choose to submit content for publication, we may publish your screen name and other information you have provided to us on our Sites, the Internet, or elsewhere.

Communicating with you. We use information about you to communicate with you, such as to notify you when you have won one of our contests or when we make changes to our user agreements, to fulfill a request by you for an online newsletter, to confirm purchases you have made through our Sites, or to contact you about your account with us. You may also choose to receive push notifications from us on your mobile device.

We use the information that you provide about others to enable us to send them invitations, gifts, cards, or other content on your behalf or through our Sites. From time to time, we also may use this information to offer products, programs, or services to them.

Use of mobile device data. When you access our Sites on a mobile device, we may use the information collected for any of the purposes set forth in this Privacy Policy. For example, we use information collected on mobile devices to enable you to do things like (i) watch trailers and video clips, (ii) get entertainment news and updates, (iii) get information about comics, movies, TV shows, (iv) to locate and access personalized information or functionality based on your location (e.g., find comic stores or show times for theaters near you, tag photographs, or check in to a certain venue), (v) buy movie tickets, (vi) play games, (vii) follow blogs, and (viii) read critic and user reviews. We may also use this information to offer you products, programs and services we believe may be of interest to you and otherwise tailor your experience.

Use of non-personally identifiable information. We use aggregate information about our users and non-personally identifiable information that we collect to improve the design, functionality and content of our Sites and to enable us to personalize your experience with our Sites and offerings. We use this information to (i) provide, maintain, personalize, protect, improve, and develop our products, programs, and services and to operate our business, (ii) to analyze usage and performance of our Sites, and (iii) for us and our affiliates, business partners, and selected third parties to offer you products, programs, or services.

INFORMATION SHARING AND DISCLOSURE

Legal and law enforcement purposes. We may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, to protect our rights and the rights of others, and as otherwise required by law.

Change of control. In addition, we may transfer information about you in the event of a business transaction, such as if we or one of our business units or our relevant assets are acquired by, sold to, or merged with another company.

Service providers. Our agents and contractors may have access to personally identifiable information to help carry out the services they are performing for us.

Affiliates and other third parties. We may disclose personally identifiable information about you to companies whose practices are not covered by this Privacy Policy. For example, we may share such information we collect with our affiliates to provide, improve and communicate with you about their own products and services.

We may also share such information with business partners and third parties (e.g., other marketers, magazine publishers, retailers, participatory databases and non-profit organizations) that want to market products or services to you. If we share personally identifiable information with such unaffiliated third parties for their own marketing purposes, we will provide you with an opportunity to opt out or block such uses.

Linked sites. Some of our Sites contain links to other sites whose information practices may be different from ours. Visitors should consult the other sites' privacy policies before submitting any information, as we have no control over information that is submitted to, or collected by, these third parties.

Sponsors and co-promotions. We sometimes may offer content or programs (e.g., contests, sweepstakes, promotions, games, applications or social network integrations) that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the activity. We have no control over these third parties' use of this information. The Site will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.

Ad servers. At some of our Sites, reputable third parties may present or serve advertisements, provide us with data collection, reporting, ad response measurement, and site analytics, and assist with delivery of relevant marketing messages and advertisements. These third parties may view, edit, or set their own cookies. The use of these technologies by these third parties is subject to their own privacy policies and is not covered by this Privacy Policy. They may also obtain information about other applications that you have downloaded to your mobile device, the mobile websites you visit, and other information about you or your device in order to help analyze and serve anonymous targeted advertising on the Site and elsewhere. For more information about third party ad servers at our Sites and your ability to opt-out of targeted advertising from such third parties, please visit the Network Advertising Initiative and/or the Self-Regulatory Program for Online Behavioral Advertising.

YOUR CHOICES

Marketing Communications. We provide you with an opportunity to express your preferences with respect to receiving certain marketing communications from us or from unaffiliated third parties. If you ever decide in the future that you would like to update these preferences, (i) you may log into your account if you have created an account with us at one of our Sites to adjust your settings, (iii) you may follow the “unsubscribe” instructions provided in any marketing email you receive from us, or (iii) you may send us an email at privacy@wb.com and we will edit your preferences accordingly. If you previously chose to receive push notifications on your mobile device from us but no longer wish to receive them, you can manage your preferences either through your device or app settings, depending on the type of device.

Uninstalling a Mobile Application. If you no longer wish to have any information collected by the Site, you may uninstall the application by using the standard uninstall processes available on your mobile device or via the mobile application marketplace or network.

CALIFORNIA RESIDENTS - YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may request information about our practices related to disclosing your personal information to certain third parties and/or opt-out of our sharing of your information with unaffiliated third parties for the third parties’ direct marketing purposes. Please send your request (along with your full name, e-mail address, postal address, and the subject line labeled “Your California Privacy Rights”) by e-mail at privacy@wb.com.