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As an SEO provider, it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website. If drastic changes are made and if certain things [...]
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On August 1, we officially said goodbye to website optimizer and hello to Google Analytics Experiments. One of the most notable differences with Analytics Content Experiments is that A/B test pages are no longer always served 50/50. Google determines the percent of daily visits allocated to each page based on that pages statistical likelihood of [...]
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To call Zappos an online shoe store takes away from the brilliance behind the 12-year-old e-commerce powerhouse. While its original premise was based on helping people find the shoes they want, in one place, online, and discounted, it certainly evolved into something nothing short of disruptive. As we hear so often with technology startups, Zappos [...]
Posted in Business, Customize, Social | No Comments »
This app almost flew right under my radar. The original press release this morning was so crammed with puffery and pretense that I chocked on the first few sentences. However I pushed through to the meat of the article and I’m glad I did. Every day we see search solutions that bridge the gap between [...]
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If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.
Posted in Business, Networking, Social | 2 Comments »
Checking out new tools is part of what we do to stay current and find ways to be more efficient with Search Engine Optimization and Social Media Marketing. Sometimes a few tools offer interesting features or stand out for some reason and rather than keep those goodies to ourselves, we share them with you. Here [...]
Posted in Business, Digital | 1 Comment »
Has your Facebook Page now changed to ‘Like a Page’ versus ‘Become a Fan’? With this change you might also have realised that noticed some other changes. For example when you take a look at the area where it used to have the images of your ‘Fan’s’ it now says ‘xxx People like This’. One [...]
Posted in Business, Digital, Networking | 4 Comments »