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How to Evolve Your Link Bait Strategy Effectively
Posted on November 5, 2012 by AddMe
With constant Google Algorithm changes, marketers need to up the ante when it comes to creating content that will give some kind of link bait back to their sites. There are countless ways to go about this but here are a few below:
The Fresher the Content, the Better
Although, this is not a new topic under the sun, it is very relevant in 2012. Even if you have an established blog with some great content that still gets traffic, update it. Change some of the topics to fit in with the current year or beyond. Maybe create some powerful images that you know will go viral to help spread the word a bit better. Google loves fresh content and so should you.
Use More Infographics
Infographics are becoming more and more popular these days across numerous social sites such as Facebook, Tumblr, and Pinterest. These are sites known for making content go viral. When you create a meme or an infograph, make it easy to share and go out to those social signals. You can easily create and embed on your page right next to the image and people can share it as you build your links organically. Build on these social signals and create a link back to your site as the original source for even more traffic.
Become More Abreast to Mobile Marketing
With so many mobile users out there, it would be advantageous to have some mobile presence whether it’s mobile sites or social media apps. Instagram is a powerful picture based app used by iPhone and Android users. The great thing about this app is it has a sort of built in search engine. You can create a profile where you have a clickable link going back to your site. Also, you can post pictures from your pages and create hash tags. The great thing is whatever you post on Instagram, you can post to your Facebook, Twitter, Tumblr, Pinterest and other sites for even more link juice. That’s building your social media power up big time.
Video Marketing is a New Form of SEO
YouTube as a source of creativity, marketing and creating a human factor to your informative messages. This type of combination attracts much more attention to the reader. YouTube’s own SEO is powerful for creating links beyond the search engine. It’s a powerful combo creating backlinks from YouTube itself and the search engines. You can post links and messages within the description as well as engage in conversation with your viewers. Also, YouTube pages now are starting to become associated with websites, so you’ll have a cycle of links going back and forth between your channel and website.
About the author:
Dan is a blogger with an SEO background. He uses Whoishostingthis.com to check the background of any site he is researching.
This entry was posted in SEO, Social Media. Bookmark the permalink.
2 Responses to How to Evolve Your Link Bait Strategy Effectively
Some great suggestions, there is a need to look at leveraging all online areas to increase market reach and customer engagement. Videos are a great way to drive extra traffic to your site and are quick and easy to make, perfect for market leadership.
The use of video is certainly a good way to get our message out there, in addition to the ability to generate new traffic.