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'Native' ads disrupt the digital advertising model

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Brands' content marketing spending rises; how much can publishers capture?

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2 new studies show that marketers are upping their investments in content marketing. Publishers should get more aggressive about capturing a greater share of this growing business Full Story

by Rob O'Regan

  • Custom media
  • Marketing services
News from the Web

Kon*Fab wants to break the filter bubble by finding location-based news

Local media outlets should keep an eye on Kon*Fab, a new app funded by the Knight Foundation, which will use Twitter's API to pull news stories that are being tweeted about by the people physically around the user. The aim is to break through the user's "filter bubble" in order to learn about local, topical news. Original Story

source: Niemen Journalism Lab

    Staff Picks

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    www.niemanlab.orgThe future of the featuremore from Rob O'Regan
    searchengineland.comMaking the case for native mobile landing pagesmore from Rob O'Regan
    www.digiday.comPublishing's big opportunitymore from Rob O'Regan
    www.conversionvoodoo.comOpt-in email newsletter popup best practices for 2012more from Prescott Shibles
    uxdesign.smashingmagazine.comUX STUDY :The state of e-commerce checkout designmore from Prescott Shibles
    stevebuttry.wordpress.comCuration techniques, types and tipsmore from Rob O'Regan
    www.blueglass.com5 steps to data-driven contentmore from Rob O'Regan
    www.digiday.comDigital's greatest challenges more from Rob O'Regan
    www.businessinsider.comCan transactional emails go viral?more from Prescott Shibles
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    News from the Web

    Pubs that go digital-only face new requirements

    The Alliance for Audited Media (AAM, formerly the Audit Bureau of Circulations) has adopted guidelines for print publications that decide to only produce a digital product. For example, "when a publication makes that transition, it must give subscribers the option of receiving the digital subscription; converting to another print publication; or receiving a refund for the remainder of the subscription." Original Story

    source: Adweek

      News from the Web

      Take a broader view of agile to survive in the digital age

      New Forrester research reveals that 70% of businesses surveyed are struggling to cope with changing and emerging technology. In order to remain poised for digital disruption, agile development practices need to be coupled with identifying and funding tactical opportunities. Original Story

      source: Forrester

        News from the Web

        Debate: Direct or brand ads on the small screen?

        Several media professionals recently debated which ads best lend themselves to small, mobile screens—direct or brand ads. Which ad type won? Here's a hint: "Given the highly personal nature of mobile devices, advertisers should develop richer brand advertising that creates emotional connections through service and utility." Original Story

        source: Digiday

          News from the Web

          White House asks Facebook users to pick a turkey to ‘pardon’ for Thanksgiving

          Here is an example of how to engage audiences and build a community on Facebook: The White House has tapped into American tradition and history by asking users to choose between two turkeys, so that the one with the most votes on Facebook will be "pardoned" for Thanksgiving. More than 4,000 users have already voted for the turkeys, less than 24 hours after the contest was announced in a White House blog. Original Story

          source: Mashable

            News from the Web

            Are apps more of a long-term solution for B2B than consumer publications?

            It was the year of mobile for so many years, yet many publishers—both B2B and B2C—still aren't ready to offer their audiences a dynamic mobile browser experience. Is that where apps come in—to fill the gap? And is that more true for either B2B or B2C? Here is an argument about both sides. Original Story

            source: The Media Briefing

              News from the Web

              Why big data could sink Europe’s ‘right to be forgotten’

              An interesting idea is being argued in Europe: Does online information ever have the "right to be forgotten"—erased from the Internet—or is the very nature of the web too interconnected to erase some information without impacting other information online? With the rise of big data, the latter may be true. Original Story

              source: GigaOm

                News from the Web

                The Economist’s content marketing bid

                The Economist has been ramping up its content marketing offerings with a business arm dedicated to helping brands leverage the publication's audience and data, as well as a newly acquired digital platform that will serve as a hub for The Economist's creative assets. The Economist reportedly will retain a "newsworthy" point of view in approaching content marketing, taking a stab at native advertising. Original Story

                source: Digiday

                  News from the Web

                  Guardian mobile visits overtake desktop at some times of day

                  Tracking not only how much traffic your publication is getting, but when in the day cycle that traffic is most prominent, can offer valuable insight to your advertisers. The Guardian reported on its Mobile Business Summit 2012 event, sharing that not only is the publication's mobile traffic on the rise, but that it has been able to isolate specific times when its mobile traffic is spiking. Peak times reportedly include "between 6am and 7am in the morning" and on Saturdays during prime sporting event coverage. Original Story

                  source: The Guardian Apps Blog

                    News from the Web

                    Facebook to launch advertising ROI tool

                    Publishers standing at the fire hose of information will soon have even more data at their disposal. Look in Facebook's Ads Manager later this month, and there should be a tool that Facebook claims will help marketers measure conversions of "off-Facebook actions generated from Facebook ads"—anything from a registration to a purchase. Original Story

                    source: Media Week

                      News from the Web

                      New e-textbooks report valuable reader information

                      Publishers, here's something of note: Apparently, e-textbooks are set up to track how long a student spends reading it, or studying. Via a dashboard by CourseSmart Analytics, professors will also be able to view students' notes and highlights. This is emerging technology that is worth keeping an eye on to see how it could be applied to consumer and business publishing. Original Story

                      source: Mashable

                        News from the Web

                        Freelancer.com buys vWorker (aka RentACoder.com)

                        Having a hard time getting developers hired? There have been whispers that freelance IT professional finder, Freelancer.com, has just acquired vWorker, which does the same for coders. "Renting" a coder can show what great developers can bring to the table for your publication. If you already have a vWorker account, Freelancer.com says your account and all its collateral will be transfered to its platform. Original Story

                        source: TechCrunch

                          News from the Web

                          7 tactics to build great products

                          Whether you work for an established publishing house or a scrappy startup, building great products can lead to more revenue. Here are 7 strategies, including building mockups and prototypes that already contain real data and engagement features. Original Story

                          source: GigaOm

                            News from the Web

                            Twitter tweaks search features in app update

                            An opportunity for publishers to leverage Twitter for traffic, iOS and Android Twitter apps received an upgrade in search functionality that should allow users to preview posts without opening them, and see multimedia search results first. Twitter hopes to promote its Discover function with the upgrade, and has made posts to Discover interactive. Original Story

                            source: Search Engine Watch

                              News from the Web

                              What a Pinterest ad model would look like

                              Pinterest is already slowly making money using affiliate tracking codes, and branded, promoted pins. But breaths are being held in anticipation of Pinterest's official business model, which it has the power to create using its "mountain of user interest and purchase intent data." Original Story

                              source: Digiday

                                News from the Web

                                Video: How to make digital content blow up

                                How can your video content compete with dancing babies and skydiving cats? No matter what audience you have, video content needs to be engaging and, in many instances, entertaining in order to make an impact. Watch this video, which outlines the video content strategies from BuzzFeed, AOL, and Unruly Media. Original Story

                                source: paidContent

                                  News from the Web

                                  Facebook study: Reach of organic posts is down, engagement is up

                                  Brands should increase text status updates on their Facebook Pages over linking, according to a Group M study. Algorithm changes were the culprit for links (down 68.19% in September), proving to publishers that an ever-shifting Facebook environment means staying on top of Facebook data. Here is a breakdown of the Group M findings. Original Story

                                  source: AdAge

                                    News from the Web

                                    The FT backs down on paywalled blogs

                                    Financial Times' website, FT.com, began putting its Money Supply blog behind a paywall in 2010, but recently released it as free content. Audiences will have to provide registration information in order to access the blog, however. Here is a look at FT's strategy. Original Story

                                    source: Reuters

                                      News from the Web

                                      Flipboard adds Books section integrated with Apple’s iBookstore

                                      Here's something to think about: marketing publications within a user's personalized social news feed. That's what Apple’s iBookstore is doing within the Flipboard environment, offering book synopses amongst users' content. Original Story

                                      source: paidContent

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