Stowe Boyd

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I am an independent researcher, speaker, and writer, working principally on social tools and their impacts on media, business, and society, and Front Man for Stowe Boyd and The Messengers. Much of my writing is here at Stowe Boyd, and most everything else at Underpaid Genius

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  • About Stowe Boyd
  • Popular 2011 Posts

Reports

  • Social TV and The Second Screen | The transition from old TV to new, as TV collides with the social web and tablets
  • Hot Now

    • Why Google, Amazon, And Apple Might Build Cell Networks | An end run on the cable and wireless companies
    • Nielsen’s new Connected Devices study is out | older folks are relying on search to make their experience of TV richer, while the youths are relying on each other
    • But we settle in for another winter. | Sarah Lacey on why we aren't seeing many IPOs.
    • Laura Dineen On Leadership In The Social Business | Laura Dineen provides a chart based on the discussion I had with Paul Greenberg at Pivot
    • Twitter Attracts Users With 'Highest Cognitive Abilities' | Other services have dumber users

    Hot Then

    • TEXTING ISN’T THE DISTRACTION, DRIVING IS: A PARABLE FOR SOCIAL BUSINESS
      | 2010 | Is management treating the use of social tools in the workplace like texting while driving?

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Special Report: Social TV and The Second Screen

I am happy to release a special report I’ve recently written, Social TV and The Second Screen, developed cooperatively by Work Talk Research and The Futures Agency. Gerd Leonhard from The Futures Agency wrote the foreword, saying

The overlap of social media and TV represents a huge opportunity for those that truly understand and internalize, embrace and partake in these changes, and that welcome this dawning networked, interdependent and many-to-many society.

The report addresses the transition from the old world of TV into a new era, changed from top to bottom by the social web and the emergence of today’s always-with-us mobile devices: the second screen.

From Old To New TV

The term TV carries many meanings.

TV is broadcast in various frequencies of the electromagnetic spectrum, and a wide variety of devices have been constructed to operate around the transmission and decoding of signals in those frequencies, and so the term TV can in fact refer to that spectrum. It is the device in the corner of your living room that captures those signals, and decodes them for you, or, nowadays, is more likely to get a signal transmitted through a cable network, and from coax screwed into the back.

In general, when people talk about TV they are referring to the medium of communication that the physics of TV broadcasting makes possible. And, although our civilization might have come up with dozens of forms that medium of communication might take, principally it is a form of entertainment, showing news, sporting events, sit coms, and reality TV shows, in a swirling, kaleidoscopic hodgepodge. And on free TV — broadcast or paid — TV involves a relatively large proportion of ad minutes per hour.

We are at an inflection point, where TV becomes another corner of human civilization that has fallen into the black hole called the web. As a result, in the next few years — at least in the advanced economies of the world — the way we experience TV will be changed profoundly, and the meaning of the word will change in corresponding ways.

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  • work talk research
  • social tv and the second screen
  • social tv
  • the second screen
  • media
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  • 6 months ago
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