Solution: br>
Since customization is core to the brand, interFUEL created several “brandtivities” that extended the heart and soul of the brand online. Girls can create an unlimited number of options and play with their new Dizzy Dancers at the same time. br> br>
Result: br>
Since launch hundreds of thousands of Dizzy Dancers have been created by adoring fans. Due to the high level of popularity, the games and activities have helped the brand get off to one of the best new product launches of the year.