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Are you ready to get serious about influence marketing?
Today, business is all about influence - which is why we’ve created an intelligent influence marketing platform that's all about business. Built on more than a decade of Cornell University research, Appinions is the only opinion-powered influence marketing platform specifically designed to give brands and agencies the unmatched ability to identify, analyze, monitor and engage key influencers - across news, blogs, Twitter, forums and just about any publicly available content.
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Amplify PR campaigns with influencer outreach and measurement
Appinions gives PR pros the unprecedented ability to quickly and easily identify key influencers. And, to top it all off, we also deliver powerful measurement capabilities so you finally can see how your efforts are shaping the conversation about your brand or topic.
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Amplify your social media efforts by engaging the “influencer next door”
Quit wasting your time chasing social media influencers with the largest audience who may be impossible to activate. Instead, Appinions can help you uncover relevant influencers who have the ability to activate their engaged communities on the topics that matter most to them. We’ll also help you hone your content marketing efforts by uncovering the topics that resonate most with your target market.
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Amplify your advertising campaigns with influencer intelligence
Determining where to spend your media budget will largely impact the success of your campaign. Wouldn’t you love the insight to help your efforts go farther? Appinions can help. We’ll help you discover the most influential publications, blogs and influencers in your vertical, so your campaign will pack a bigger punch (and your budget will go even farther).
From our Blog
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How Influence Marketing Fits Into Your Earned, Paid and Owned Media Strategy
November 19, 2012
In the vast sea of noise about brands and products, the influencers you want to reach may have trained themselves to no longer hear the messages, regardless of whether they’re coming through earned, paid, or owned. Savvy influence marketers may need to harness all three media types in order to breakthrough to the influencers who [...]
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How to Create Successful Influence Marketing Programs {eBook}
November 16, 2012
In our last eBook, we introduced the concept of the Influencer Continuum™, a basic framework for converting key influencers into Super Advocates™ for your brand. Because Super Advocates™ combine the power of an influencer with the enthusiasm of a fan, nurturing this kind of relationship can be immensely beneficial to brands. Today, we’re excited to share our latest eBook – [...]
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