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Archive for the ‘Strategy’ Category
Nov
2012
14
Five Steps to Successful Crisis Communications
1 Comment
Five Steps to Successful Crisis Communications
Note From Beth: I remember back when Hurricane Katrina struck, I saw a post to the Museum ListServ that said “Chuck Patch Is Not Dead.” At the time, Chuck was a staff member for Historic New Orleans. It underscored the idea that nonprofits, like your family, should have a disaster communications plan.
… Read More
Sep
2012
03
How @GoodwillIntl is Celebrating Labor Day with Twitter Campaign #150jobs AND Measures Success
11 Comments
How @GoodwillIntl is Celebrating Labor Day with Twitter Campaign #150jobs AND Measures Success
KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. … Read More
Jul
2012
31
Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours
30 Comments
Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours
It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. And that’s just what happened to the HSUS Farm Animal Protection campaign, an effort to call attention to and reduce the suffering of farm animals raised for eggs, meat, pork, and milk. … Read More
Mar
2012
23
Using Twitter to Build Support Among Latinos for the Affordable Care Act
3 Comments
Using Twitter to Build Support Among Latinos for the Affordable Care Act
Guest post by Elisa Batista, MomsRising.org
As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online.… Read More
Mar
2012
08
Message It: How to Make the Most of Your New Facebook Page
10 Comments
Message It: How to Make the Most of Your New Facebook Page
Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!). As part of the process, I’ve been looking at what other nonprofits have done to get ideas.
… Read More