In-traction
Enterprise Mobile Strategy Blog
iPad mini is perfect for business and enterprise
Apple have been making steady progress into business and enterprise. The iPad has been picked up by many organisations for its power, portability, and the shear joy consumers experience when they use it. Employees who use their iPad’s day to day want that same experience from their business IT too. Apple has also made strong gains in the ‘almost enterprise’ sector of education. The iPad in schools has been a huge growth market. Read more →
- e 11/21/2012
- f Rob Borley
- 4 Enterprise, mobile, Technology
- JApple, enterprise, iPad, iPad mini, sme
- e 11/21/2012
- f Rob Borley
- 4 Enterprise, mobile, Technology
- JApple, enterprise, iPad, iPad mini, sme
- b No Comments
- Share
Samsung’s loss is Microsoft’s gain
In the ongoing battle for the supremacy of the exploding smartphone and tablet device market Apple’s courtroom drama with Samsung over patent infringement has blown the landscape wide open. What has been advertised as a straight fight between Apple and Samsung is actually a little more complex than that. The role that Google’s Android mobile operating system has had to play in all this has far reaching implications for the industry. Read more →
- e 11/07/2012
- f Rob Borley
- 4 mobile, Platforms, Technology
- JAndroid, Apple, Google, iOS, mobile, smartphones, tablets, Windows Mobile
- e 11/07/2012
- f Rob Borley
- 4 mobile, Platforms, Technology
- JAndroid, Apple, Google, iOS, mobile, smartphones, tablets, Windows Mobile
- b No Comments
- Share
Bring Your Own Device: Enterprise solutions
As technology has advanced and the love affair between consumers and their mobile phones has intensified, you could say that the invasion of personal computing equipment into the enterprise space has been inevitable. However, few could have predicted the pace at which the BYOD (Bring Your Own Device) phenomenon has taken hold. Read more →
- e 10/31/2012
- f Rob Borley
- 4 Business Strategy, Enterprise, mobile
- JBYOD, enterprise, mobile, smartphone, tablet
- e 10/31/2012
- f Rob Borley
- 4 Business Strategy, Enterprise, mobile
- JBYOD, enterprise, mobile, smartphone, tablet
- b No Comments
- Share
Remember, the enterprise is a ‘lazy’ beast
… or at least, very very busy.
You’ve got a great idea for a new product that you are about to launch into the enterprise market. You are very excited about this because you know that enterprise is a very lucrative market and once you are in, you are in. You know that many enterprise products are poorly designed and are being shown up by the growing expectations of an increasingly technologically literate user base. The consumer technology explosion that has been centred around mobile has led to a workforce who demand more from the tools that they use every day in the workplace. Your exciting new product is born out of this consumer revolution. What can possible stop you now? Read more →
- e 10/17/2012
- f Rob Borley
- 4 Business Strategy, Enterprise, mobile
- Jenterprise, simplicity, software
- e 10/17/2012
- f Rob Borley
- 4 Business Strategy, Enterprise, mobile
- Jenterprise, simplicity, software
- b No Comments
- Share
What makes a great enterprise tablet?
As various venders make a play for the enterprise market I wonder what it is that makes for a good enterprise tablet. Apple’s iPad is the king of the consumer market but with Microsoft still placed as the enterprise technology incumbent there is real potential for Windows 7, and now Windows 8, based tablets to gain a foot hold. And what of Android? Google’s mobile operating system is installed on the widest choice of kit provided by various manufactures. Can they become the enterprise tablet of choice? Read more →
- e 10/09/2012
- f Rob Borley
- 4 Business Strategy, Enterprise, mobile, Technology
- JAndroid, Apple, enterprise, iOS, Microsoft, tablets, Windows
- e 10/09/2012
- f Rob Borley
- 4 Business Strategy, Enterprise, mobile, Technology
- JAndroid, Apple, enterprise, iOS, Microsoft, tablets, Windows
- b 2 Comments
- Share
Mobile news consumption
For some time I have been talking about the different situations in which your organisation should consider an app and those situations where a web based solution is more appropriate. Rather than an app being the default, cool, goto place, the general principle should always be that apps are for task based activities and the web is for content. Read more →
- e 10/01/2012
- f Rob Borley
- 4 Apps, Business Strategy, mobile
- Japps, content, news