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Feb 13th, 2010 by Andy Epstein

Welcome to HOW’s InHOWse blog created with the commitment to support, inspire and entertain the in-house design community. We hope you’ll find the site a valuable and worthwhile place to visit during the course of your day. If you like what you see (and hear) please spread the word. If you don’t, please email us at inhowse@verizon.net to let us know where we’ve fallen short so that we can improve the site. We’d encourage you to respond to the daily posts as well. This is a unique opportunity to engage in dialogue with your peers, generating value for all.

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Articles

7 Ways to Break Creative Barriers

Breaking new creative ground can be a challenging proposition for designers. In a survey by The Creative Group, eight out of 10 in-house designers said it's difficult to convince senior management to accept ideas that deviate from the prevailing corporate style. On the bright side, many in-house designers feel they can exercise more creativity than they did five years ago. Following are 7 strategies for overcoming challenges and enhancing creative freedom.

howdesign.com/article/CreativeBarriers/

Happy on the Inside

Ever find yourself struggling to make changes to a brochure laid out in PowerPoint? Or trying not to yell when your boss asks you to use her favorite highlighter color for the ink on a brochure? Small frustrations like these are side-effects of much bigger problems for in-house designers. In order to remain happy on the inside, you must find inventive ways to function as a professional designer within a sea of non-creatives. Here are five ways to take control of your career today.

howdesign.com/article/happyinhouse/

In-House Design Q&A

Veteran corporate creatives respond to questions from their peers about maintaining the company’s brand standards across a growing portfolio of products, dealing with the isolation of being the only designer in the building, and educating internal clients about the process of developing a design project.

howdesign.com/article/inhouseadvice/

10 Ways to Get More Creative at Work

Think back to the last time you had an "aha" moment. Were you involved in a brainstorming session, or were you doing something entirely different? Generating ideas and setting the stage for an innovative environment require strategies that are part art and part science. The art is about mindset—believing that you and your creative team have the talent to come up with valuable ideas and giving your brains time to think and discover. The science provides you with tools and techniques you can use to stimulate ideas. Here are 10 ways to incorporate the art and science of creativity into your environment.

howdesign.com/article/10creativetips/

Online Resources for In-House Designers

Information & Inspiration

  • InHOWse Designer Conference
  • InSource: An Association for Corporate Creatives
  • AIGA: In-House Design
  • HOW
  • The Creative Group eZine

 

Design Competitions

  • HOW’s InHOWse Design Awards
  • GraphicDesign USA’s American Inhouse Design Awards

Books & Resources

  • MyDesignShop.com

Consultants

  • CohenMiller Consulting

This page has the following sub pages.

  • In-House In-Therapy

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