If you’re only focusing on getting rankings and traffic to websites, then you’re missing the REAL money-making opportunity. That traffic needs to convert. However, there’s a lot of confusion about Conversion Rate Optimization (CRO).

When:

Tuesday, March 12th, 2013 - 5 pm to 7 pm

What:

In this presentation, our speaker will:

• Cover CRO myths so you avoid the most common mistakes
• Explain why CRO is not merely a series of individual landing page tests
• Give you the 7 steps to make your web traffic to convert, so you make money.

Where:
(UNCONFIRMED) AboutUs – 107 SE Washington Street, Suite 520 – Portland, OR 97214

Who:
Theresa Baiocco  | Click Advisors 

Theresa is a Conversion Rate Optimization Specialist, dog-lover, and travel junkie, who makes mid-sized businesses’ web marketing more profitable by improving their sites’ conversion rates.

She has a Masters degree in Marketing from the University of Colorado and a Master Certification in Conversion Rate Optimization from Market Motive.

She recently packed up and moved from Colorado to Bend, Oregon, and we’re happy to have her come speak!

We’ve all heard the “content is king” mantra as often as we’ve heard that “this is the year of mobile,” but how can marketers make content work for them in 2013? (Hint: Spinning articles and posting them everywhere to build links isn’t the answer.)

When:
Tuesday, February 12th, 2013 - 5 pm to 7 pm

What:
High-quality content is one of the best ways to get in front of your target audience and get priceless exposure for your business. However, there’s a big issue: most web content is unoriginal, boring and poorly marketed.

Some of the things that Zeke might be covering are:

• How to spy what’s working for your competitors
• 5 free tools to find the hottest content in your industry
• Why picking the right type of media is half the battle
• Should you create your own content or have someone create it for you?
• How to have quality content created on a budget
• Why being boring is the worst mistake you can make
• 10 proven ways to market your content

Where:
AboutUs – 107 SE Washington Street, Suite 520 – Portland, OR 97214

Who:
Zeke Camusio | Digital Aptitude 
Zeke Camusio is a serial entrepreneur who has built and sold three successful businesses. Zeke is the author of The Internet Marketing Bible and CEO of Digital Aptitude, an Internet marketing agency with over 300 clients (including Chevrolet, Burger King and Subaru).

When is the next event?

SearchFest Speaker Interviews

• SEMpdx SearchFest 2013 Mini-Interview: Marshall Simmonds
• SEMpdx SearchFest 2013 Mini-Interview: Mel Carson
• SEMpdx SearchFest 2013 Mini-Interview: Mike Ramsey
• SEMpdx SearchFest 2013 Keynote Interview: Duane Forrester
• SEMpdx SearchFest 2013 Mini-Interview: Jon Henshaw
• SEMpdx SearchFest 2013 Mini-Interview: Jonathon Colman
• SEMpdx SearchFest 2013 Mini-Interview: Dan Sundgren
• SEMpdx SearchFest 2013 Mini-Interview: Adam Berke
• SEMpdx SearchFest 2013 Keynote Interview: Marty Weintraub
• SEMpdx SearchFest 2013 Mini-Interview: Ian Lurie

Join us at SearchFest

Charity of Choice

• March 2013 – Conversion Rate Optimization
• February 2013 – Content Marketing for Pros