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Internet Marketing Certification Courses - Online, Anytime

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We're dedicated to bringing you the best web-based internet marketing training and certification courses anywhere.

We do that by offering structured courses from bestselling authors and established industry professionals, through videos, weekly webinars, conference calls, and 24x7 Q&A. You get unparalleled access, cutting edge curriculum, and the freedom to choose the learning style that suits your needs.

With three ways to learn, we've got you covered.

spacer Learn on your schedule, at your own pace. Guide yourself through your chosen course. Watch the videos when it's convenient for you, pass your quizzes, and download your Certificate of Completion. With rolling admissions, you can start your semester any time!

spacer Take faculty led courses. Like scheduled classes and exercises? Have your progress reviewed by faculty, take on real-world projects for instructor and peer feedback, defend your dissertation and receive your Master Certification. Our next quarterly semester starts April 1, 2013.

spacer Group training. A team who is trained in internet marketing will increase your online presence, traffic, and conversion rates. Market Motive offers custom internet marketing training plans that reach all your employees, no matter how geographically dispersed.


Consulting: Make our team your team

Need someone to do it for you? Let us refer you to one of our Master Certified Consultants. Needless to say, they've been trained by the best!


Need a Speaker for Your Event?

Market Motive founders and faculty are frequent speakers on topics related to internet marketing. If you'd like to book a speaker for a conference or event, please contact us.


Our Guarantee to You

spacer It's simple. We're so confident that you'll find value in our service that there are no long term contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.

But you won't want to. We know you'll be thrilled with the quality of instruction once you're inside.


Our Founders and Faculty

Avinash Kaushik - Chief Education Officer, Founder
Faculty, Web Analytics

spacer Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive.

Through his blog, Occam's Razor, and his best selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

Avinash puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators' Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah. Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

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Jeff Hasen
Faculty, Mobile Marketing

spacer Named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff is the author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices (Wiley).

Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association's national conference.

At Hipcricket, Jeff conceived and led the execution of an accelerated rebranding effort; the company was subsequently named "the early leader in the mobile marketing space in the U.S." Jeff now serves as CMO over each of the brands in the Augme portfolio, including customer-facing Hipcricket.

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Todd Malicoat
Faculty, SEO

spacer With Todd, think "new". While many SEO consultants restate the same basic principles, Todd of Stuntdubl has an uncanny ability to come up with timely strategies and new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.

It's a rare treat to catch Todd (aka stuntdubl) in a speaking engagement, but Market Motive members are privileged to Q&A and training with Todd.

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Moderator


Greg Jarboe & Jamie O'Donnell
Faculty, Social Media & Online PR

spacer Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails on one of the best kept secrets in Internet marketing: Video marketing.

Greg and Jamie have more than 50 years combined experience in public relations, corporate communications and marketing. Greg is the author of YouTube and Video Marketing: An Hour a Day, and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.

Prior to co-founding SEO-PR, Jamie was the president of IDM Partners, an online direct marketing agency that had IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft as clients. Before that, he headed a Bay-area PR and Marcom firm, JONA Group, which launched more than 40 Internet startups between 1995 and 1999. Pay attention to Greg and Jamie as they teach you how to optimize press releases, videos and other content to increase brand awareness, drive traffic to your website, generate leads, and sell products directly online.

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Bryan Eisenberg
Faculty, Conversion Optimization

spacer Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing".

Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association.

Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostCTR, Runa, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

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Jennifer Evans Cario
Faculty, Social Media Marketing

spacer Jennifer Evans Cario is President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

Jennifer is a highly requested speaker and trainer and is a regular fixture at the major online marketing conferences. She also serves as Adjunct Professor for Rutgers University's online Social Media Mini MBA program. She is the author of three books, including "Pinterest Marketing: An Hour a Day". Jennifer lives in Bentleyville, PA with her husband Matt and their three children.

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Editor in Chief

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Matt Bailey
Faculty, Internet Marketing Fundamentals

spacer Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing An Hour A Day (Sybex). With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.

Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.

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Director of Certification


Brad Geddes
Faculty, PPC & Paid Search

spacer Brad Geddes is the author of the well-respected book Advanced Google Adwords, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. That means he doesn't hold back, he shares every aspect of paid search and dissects the secrets of the industry. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has lead more than 60 AdWords seminars.

Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

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John Marshall - CTO, Founder
Faculty, Web Analytics & Conversion

spacer John Marshall, web analytics pioneer, inventor of the overlay view, and successful founder of ClickTracks, is now a Market Motive founder and the company CTO.

John's innovation in funnel analysis and multivariate testing is only a small part of the wisdom he shares to help you improve conversion on your site.

John is a frequently-requested speaker on topics including web analysis, conversion optimization, funnel analysis and decision support systems.


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