VOICES OF ECONTENT
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JOE PULIZZI
Three Critical Content Marketing Trends that Signal Big Industry Changes Ahead
Right now, the content marketing industry, well over 100 years old, is going through as much change as...
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IRINA GUSEVA
The Difference Between CXM and WCXM
The world of enterprise content technologies has always been difficult to decipher on its own, let alone...
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THERESA CRAMER
How Big Data Restored My Faith in Marketing
So many people fear the nefarious use of the data that follows us across the internet, but I was starting...
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PEGGY HAGEMAN
All the Ebook News that's Fit to Print: Digital Book World, Pew, and A Memory of Light
It was a busy month for ebooks, and Ebookworm is taking a look at all the news -- from the Digital Book...
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JOSE CASTILLO
Measure Twice, Cut Once: An Online Video Lesson from my Dad
My father was a true handyman. From the moment I could hold a hammer I was drafted into service for projects...
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RON MILLER
Data: A Reporter’s Best Friend
Every modern journalist needs a certain set of key skills. Certainly you have to know your way around...
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SEAN GELLES
Not Every Task Can Be Automated
The explosion of digital media launched after the first internet bubble burst ten years ago has given...
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EILEEN MULLAN
Social Sharing: How to Stack the Odds
Before I begin this column, you should know that I never play the lottery. In late November 2012, though,...
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RICHARD HULL
How to Talk Your Way Into Being the Boss
This is a story about storytelling. I used to wonder what skill sets I had honed over 15-plus years as...
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PEGGY ANNE SALZ
The Power of Push
This year will go on record as the year that smartphone penetration in the U.S. passed the 50% mark,...
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STEVE SMITH
Mobile Monetization Is Now a Critical Imperative
When they are off-mic and off the record, most publishing executives are getting increasingly frank about...
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KATHERINE ALLEN
Digital Lessons From a Moleskine Notebook
Even the most die-hard digital aficionado surely can't help but have a sneaky regard for the hard men...
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AHAVA LEIBTAG
Three Reasons the Web Is Morphing Into Web 3.0
My grandmother used to say three things changed the world after World War II: the atom bomb, the birth...
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KEIRA BUNN
Serialization in the Digital Age: A Makeover of the Traditional Novel
It's true that with ebooks, we're no longer restricted by the traditional physical constraints. Rather...
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ROBERT J. BOERI
How Safe Is Your Personal Big Data?
You say you don't have any personal Big Data? Not worried about cloud storage? Think again. Private data,...
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SCOTT ABEL
Pitching Is Dead: Try Content Marketing Instead
Old school marketing drives me nuts. Whenever I encounter it, I delete it, tune it out, turn it down,...
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