Communicate with Salsa

The core of any successful organizing is a well-thought-out communications outreach strategy. Whether a weekly email ‘blast’, monthly newsletter, donation appeal, thank you or action alert, timely email that’s well integrated across your fundraising and advocacy activities, is fundamental to engaging and growing supporters. Our Communicate with Salsa tools provide the versatility to get the most return from your efforts and the ability to continually tune and refine your campaigns.

From building targeted lists to creating the customized email with your own branded look and feel, to tracking results, when you communicate with Salsa, you get a true consultative approach. Our communications and deliverability specialists not only monitor behind the scenes to ensure the highest deliverability standards; you have access to proven, real world tips and expertise from the larger community of Salsa users.

• Email
• Social Media

Email Tools

Take your supporter data to the next level by using it to target your communication outreach, whether its action alerts, monthly newsletters or donation appeals. Salsa’s email features allow you to create and send engaging and effective emails to your supporters all in one place. The process is simple- write, target, send and track.

Screen capture of Salsa's Email Navigation

• Custom Emails - Easily brand your emails with our feature-rich email builder.Create or import your own design, add images, hyperlinks and more, or simply choose from a library of ready-made templates. Add and edit content, personalize your message, target your audience, validate your email and preview. Send immediately, or schedule the email for a specific date and time.
• Set Auto-Responses - Utilize the auto-response features and Salsa’s reply manager to deploy emails to supporters or donors at a specific time, or a series of emails at the completion of a specific activity- whether it’s to reply to an action, welcome new subscribers at set intervals or thank a donor for their gift.
• Improve Delivery Rates - Maximize your delivery rates with formatting, scheduling, a/b testing and validation tools. Salsa’s high-performance Mail Transfer Agent efficiently sends an average of 1.5-2 million email messages per day. Emails are automatically sent in both HTML and plain text, and the Salsa system integrates with many mobile providers as well.
• Salsa Spam Check - Outgoing emails are checked through Salsa’s spam system, ensuring that rules are followed and your emails reach your supporters.
• Segment Supporters - Segment your supporters down to incredibly fine levels using any supporter profile data stored in Salsa.
• Manage Supporter Lists - The automatic list management features take care of bounces, subscribes and unsubscribes. You can even customize your unsubscribe pages based on supporter relationships.
• Tracking and Reports - Monitor email open rates, bounces, click-throughs and conversion rates for all your emails. Refine your analysis and track results by domain names or groups or compare email stats across campaigns and over time. Your emails will also be archived for future reference, or for sharing through other vehicles, like your website.

Social Media Tools

Social media is an essential ingredient in your communication recipe, helping you refine your visibility, engage with your supporters and inspire action. Salsa’s tools for social media success let you easily add social sharing features to email and other content, make supporter and event sign-up a breeze, track results and more.

Screen capture of Salsa's Social Media Tools

• Drive Support via Facebook - Supporters can get the word out about your events using Facebook Connect, and our one-click registration feature links to your event page to make signing up simple.
• Share Online Content – Add social sharing features to Web pages, making it easy for supporters to spread the word or show their interest via Facebook, Twitter and Google+.
• Track Results - Measure your social media impact with our handy Sharing Statistics tool.
• Link your Facebook ID - Need to link your Salsa sharing utilities to your Facebook account? Just give us your ID and we'll take care of the rest.

Connect with Salsa: