Powering digital advertising globally

DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers.

Supercharge ad performance with DFP Optimization

Learn how publishers can supercharge ad performance and increases the value of their inventory with DFP Optimization.

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Making the web work better for brand marketers

Learn about the Brand Activate initiative, an ongoing Google effort to make online measurement much more aligned and actionable for today’s brand marketers.

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Display Business Trends: Publisher Edition

We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in.

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Breaking news:
Gawker Media moves
to DFP

Learn how Gawker Media gains efficiency, focuses on optimization and client relationships with the move to DFP

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Publishers

Total revenue management

DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression.

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Advertisers/Agencies

Complete campaign workflow

Advertisers and agencies strengthen and simplify even the most complex online campaigns using our digital ad management platform.

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Networks

The global ad market

DoubleClick Ad Exchange is a real-time digital ad marketplace that connects publishers with agencies, ad networks and third-party technology providers.

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New York Times: Google Remixes Old Campaigns, Adding a Dash of Digital Tools. Read more

MediaPost: DoubleClick Metrics Give Publishers Trending Data. Read more