Purpose Driven
We put immense pride and enthusiasm into our work. Not only because we love what we do, but because our ultimate purpose couldn’t be more important. Our mission is to inspire and develop the builders of tomorrow by engaging children across the world in positive play and hands-on, minds-on creativity. Whether we’re delivering a building set, a digital application or an educational experience, children are our main concern and the ultimate reason for everything we do.
Clutch Power
An organisation where people and ideas can combine as freely as possible creates endless opportunities. So our way of succeeding together is far more natural and free- flowing than conventional teamwork. We call it clutch power: open, supportive collaboration across a boundless global community where people continuously connect and re-engage in different work relations. One of the first things you’ll notice about us is that we interact in a straightforward way built around honesty, trust and the fact that we truly care about every single individual within the LEGO Group.
Systematic Creativity
Creativity is at the heart of the LEGO Group. So we build it systematically into everything we do. In the same playful and highly imaginative way that children transform a pile of bricks into a jumbo jet or a fairytale palace, we bring imagination to work everyday – in the way we go about our jobs, our experience-based approach to learning and our inventive career development.
Action Ability
Our sense of purpose, vibrant collaboration and built-in creativity set us apart but action ability provides the backbone to our success. We work in a highly competitive and fast-moving market. Being the most trusted brand in the world is a huge responsibility and we empower and inspire you to act quickly and get things done, without ever compromising our devotion to quality.
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