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What is a Title?

Your site title is the headline of your website. It is not visible on your website but appears at the top of your browser window.

In Google and other search engines your site title is displayed as the headline of your page.

Search engines read your website's site title in the same way we read a headline of a newspaper. Your site title is also used:

• When saving to favorites.
• When sharing your website on Facebook, Twitter and other sharing platforms.

Important points for writing your site title:

• Your site title must not exceed 70 characters, including spaces.
• Begin your site title with your business name.
• If you are a local business include your city/state/county/suburb. Local information helps search engines to direct local users attracting more visits from local searches.
• Try incorporating your most relevant search phrase in your site title i.e. the word you think a client would type into a search engine to find your website.
• Make sure your site title is easy to read and attractive - A relevant and descriptive site title is more likely to attract users to 'click' in search engine results.
• Use the pipe sign (|) to distinguish different parts in your site title.

Site Title example: Hair By Alla | Hairstylist in La Verne, Los Angeles

How to change your site title on your Wix website

• Go to "Settings" in the Wix editor menu.
• Choose "Site Optimization" and in the Site Title field type in a relevant site title for your website.
• Click "OK" and be sure to publish your Wix document.

Note: It usually takes about one month for Google and other search engines to update their databases and for your site title to be updated.

However, you can enhance the process by submitting your site directly to Google.
Simply go here click on "add your URL" and follow the simple steps.

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What is a Description?

Your description provides the user with a summary of what your website is about. It is not visible on your website but appears below your site title in search engine results.

Important points for writing your description:

• Your description must not be less than 50 characters or exceed 250 characters, including spaces.
• Your description is an opportunity to advertise your website. It allows a user to know what your website is about in relation to what they are looking for.
• Incorporate your relevant search phrases, but also create a compelling description to entice users to click.
• The content of your description must be relevant to your website.

How to change the description on Wix website

• Go to "Settings" in the Wix editor menu.
• Choose "Site Optimization" and in the Description field type in a relevant description for your website.
• Click "OK" and be sure to publish your Wix document.

Note: It usually takes about one month for Google and other search engines to update their databases and for your site description to be updated.

However, you can enhance the process by submitting your site directly to Google.
Simply go here , click on "add your URL" and follow the simple steps.

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What is an H1 tag?

An H1 or Heading tag is quite literally the heading of your homepage, much like the heading of a newspaper article. When someone enters your homepage, they will naturally notice the heading before reading the content on the page. Search engine crawlers function the same way. When a search engine crawls a homepage its first action is to attempt to understand what the page is about. It does this by first reading the heading tags.

Important points for writing your heading:

• Incorporate your relevant search phrases.
• Make sure the heading is relevant to the content on the website.

Your heading should immediately allow the user to understand what your website is about and entice them to read more.

A good example of an H1 tag is the heading on the homepage above. It clearly conveys what the webpage is about and it incorporates the search phrases people are likely to search for.

How to create an H1 tag on your Wix website

To create your heading use the "Title" tool in the Wix editor, found under "Text", with a font size larger than 30.

To remove an H1 tag use paragraph text instead of title text - any font size.

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What is Text Quantity?

Text quantity is the number of words appearing on your website. The minimum recommended number of words on each page is 125. Search engines read your website's site title and description first, then your text. That's why it is so important to have original, relevant and quality content.

How to improve text quantity in Wix?

There are several ways to improve text quantity:

• Add a footer to your website which contains relevant content.
• Continuously edit existing text and add new content on a regular basis. Google and other search engines love fresh content.
• Add more text to your website.

If you added too much text for SEO purposes only, we suggest removing the unnecessary content. Optimize your content for your website's visitors.

Text quantity tips:

• If the same content is being used in other websites, search engines would recognize this as duplicate content. Search engines will penalize your website for duplicate content. It is extremely important that all content is original, relevant and quality.
• Search engines will also recognize spelling mistakes and typos which will cause your website to earn a low ranking - proofread your content.

Never hide text from the user in an attempt to reach the text quantity quota. If text is only visible to search engines, it is considered spam.

Examples of hidden text are:

• Any text written in the same color as (or close to) the web page background.
• Extremely small fonts that are not legible to the user.
• Any text that is hidden behind an image.

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What is search phrase density and how does it affect SEO?

Search phrase density is the percentage of times a search phrase appears on your website compared to the total number of words on the website.

In the context of SEO, search engines use search phrase density as a factor in determining whether a website is relevant to a specified search phrase being searched.

It is important for your main search phrase to have good search phrase density to rank well in search engines.

Using your search phrase too many times on your website may result in search engines labeling your website as spam.
Not using your search phrase enough may result in search engines not ranking your website high enough in the search results.

The recommended density for search phrase within website text is 3% to 5% This means that if your website contains 100 words, your search phrase should appear no more than 5 times. One of the simplest ways to improve your website's placement in search engine results is to work on the search phrase density.

How to improve search phrase density?

Search engines will read each of your pages separately. Therefore, you will need to ensure that your homepage has the required search phrase density.

If your search phrase density is too low, open your site in the editor and add search phrases to the text on your homepage.

If your search phrase density is too high, reduce the amount of times you use your search phrase and write relevant text instead.

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What are image names?

• Providing names for your images is done using what is called Alt Text.
• Alt Text provides users and search engines with information about your images. Search engine robots are unable to "read" images - only text. Alt Text behind an image provides information about your images to search engines.

Which of your images should have Alt Text?

• Images that add information or value to the user. Decorative images that are merely aesthetic and are not relevant to your site's content do not need Alt Texts.
• Linked images - Add Alt Text to a linked image with the name of the page it links to.
• Images containing words - Add Alt Text to these images with the words from the image.
• Charts, maps and diagrams - The Alt Text should focus merely on the information presented by these images. The color or size of these items doesn't need to be included in your Alt Text.

How to name images?

• If it's a single image:
  In the Wix editor, click on the image.
  From the property panel on the right side, click Settings and enter a title for the image. Use search phrases to describe the image when possible.

  

• If your images are within a gallery:
  In the Wix editor, click on your gallery.
  From the property panel click Manage. Then click on each image and fill out the title fields with text that includes your search phrases when possible.

  

Edit your site

What is a Title?

Your site title is the headline of your homepage. It is not visible on your homepage but appears at the top of your browser window.

In Google and other search engines your site title is displayed as the headline of your page.

Search engines read your website's site title in the same way we read a headline of a newspaper.

Your site title is also used:

• When saving to favorites.
• When sharing your website on Facebook, Twitter and other sharing platforms.

Important points for writing your site title:

• Your site title must not exceed 70 characters long, including spaces.
• Begin your site title with your business name.
• If you are a local business include your city/state/county/suburb. Local information helps search engines to direct local users attracting more visits from local searches.
• Try incorporating your most relevant search phrase in your site title i.e. the word you think a client would type into a search engine search to find your website.
• Make sure your site title is easy to read and attractive. A relevant and descriptive site title is more likely to attract users to 'click' in search engine results.
• Use the pipe sign (|) to distinguish different parts in your site title.

Site title example: Hair By Alla | Hairstylist in La Verne, Los Angeles

How to change your site title on your Wix website

• Go to the "Settings" tab in the toolbar on the left.
• Choose "SEO" and in the Site Title field type in a relevant site title for your website.
• Click "Done" and be sure to publish your Wix website.

For better SEO we recommend you create a unique Title & Description for each page. Simply go to the "Pages" tab in the left toolbar to choose a page, click "Settings" and "SEO" and edit the page's Title & Description.

Note: It usually takes about one month for Google and other search engines to update their databases and for your site title to be updated.

However, you can enhance the process by submitting your site directly to Google.
Simply go here , click on "add your URL" and follow the simple steps.

Edit your site

What is a Description?

Your description provides the user with a summary of your website. It is not visible on your website but appears below your site title in search engine results.

Important points for writing your description:

• Your description must not be less than 50 characters or exceed 250 characters, spaces included.
• Your description is an opportunity to advertise your website. It allows a user to know what your page is about in relation to what they are looking for.
• Incorporate your relevant search phrases, but also create a compelling description to entice users to click.
• The content of your description must be relevant to your page.

How to change the description on Wix website

• Go to the "Settings" tab in the toolbar on the left.
• Choose "SEO" and in the Site Description field type in a relevant description for your website.
• Click "Done" and be sure to publish your Wix website.

For better SEO we recommend you create a unique Title & Description for each page. Simply go to the "Pages" tab in the left toolbar to choose a page, click "Settings" and "SEO" and edit the page's Title & Description.

Note: It usually takes about one month for Google and other search engines to update their databases and for your site description to be updated.

However, you can enhance the process by submitting your site directly to Google.
Simply go here , click on "add your URL" and follow the simple steps.

Edit your site

What is an H1 tag?

An H1 or Heading tag is quite literally the heading of your homepage, much like the heading of a newspaper article. When someone enters your homepage, they will naturally notice the heading before reading the content on the page. Search engine crawlers function the same way. When a search engine crawls a page its first action is to attempt to understand what the page is about. It does this by first reading the heading tags.