Technology Talks

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Etsy Code as Craft events are a semi-monthly series of guest speakers who explore a technical topic or computing trend, sharing both conceptual ideas and practical advice. All talks will take place at the Etsy Labs on the 7th floor at 55 Washington Street in beautiful Brooklyn (Suite 712). Come see an awesome speaker and take a whirl in our custom photo booth. We hope to see you at an upcoming event!

Schedule

March 5, 2013: Beyond Media Queries: An Anatomy of an Adaptive Web Design

Media queries may be responsive design’s secret sauce, but we know there’s a whole lot more that goes into crafting amazing adaptive experiences. By dissecting an example of a mobile-first responsive design, we’ll uncover the principles of adaptive design and highlight some considerations for creating contextually-aware Web experiences. We’ll go over emerging mobile Web best practices and responsive patterns that can assist in our journey toward a future-friendly Web.

About Brad Frost:

Brad Frost is a front-end designer located in beautiful Pittsburgh, PA. He is the creator of This Is Responsive, a collection of patterns, resources and news to help people create great responsive web experiences. He also created Mobile Web Best Practices, a resource site that lays out considerations for creating great mobile web experiences. He curates WTF Mobile Web, a site that teaches by example what not to do when working with the mobile web. He is passionate about mobile and is constantly tweeting, writing and speaking about it.

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Past Events

January 16, 2013: Trust, Security, and Society: Human Society runs on trust with Bruce Schneier

Trust, Security, and Society:  Human society runs on trust.  We all trust millions of people, organizations, and systems every day — and we do it so easily that we barely notice.  But in any system of trust, there is an alternative, parasitic, strategy that involves abusing that trust.  Making sure those defectors don’t destroy the cooperative systems they’re abusing is an age-old problem, one that we’ve solved through morals and ethics, laws, and all sort of security technologies.  Understanding how these all work — and fail — is essential to understanding the problems we face in today’s increasingly technological and interconnected world.

December 19, 2012: Design for Continuous Experimentation with Dan McKinley

The design and product process must adapt to accommodate data. This is a tour through the joys and woes of product development when experimentation and measurement are center stage. It is a case for baking honesty and humility into our methods. This is a reprise of a talk originally given at the Warm Gun 2012 conference in San Francisco.

October 16, 2012: Scaling Typekit: Infrastructure for Startups with Paul Hammond

A team of just 4 people scaled Typekit from an idea to a service delivering fonts to hundreds of thousands of websites. Paul Hammond will talk about the infrastructure that made that growth possible, including the specific technology and services used. More importantly he’ll discuss why these choices worked (or didn’t) and give you a framework for technical decisions at your startup.

August 6, 2012: Lessons Learned in E-commerce with Daniel Rabinovich

Daniel Rabinovich is CTO and SVP Product at MercadoLibre, the largest e-commerce platform in Latin America and one of the top ten in the world. Using concrete examples, Daniel shares some of the key lessons learned in the last 10 years. Main topics include solving hard UX problems, the evolution from a closed/monolithic application into an open/decoupled one, how MercadoLibre combines native mobile apps with HTML5, and a successful Facebook integration. (video)

July 26, 2012:  The Hacker Ethic and the Wars of Tech with Steven Levy

Many of us who work in technology remember reading Hackers for the first time. For many of us, it is part of why we’re in technology. Levy’s 30 years of perspective, insights, and access shape our understanding of the industry we work in, its players, its ethics, and ideas. Steven Levy is a senior writer for Wired, the former chief technology correspondent for Newsweek and the author of seven books.

July 24, 2012:  The Care and Feeding of the Passionate User with Kathy Sierra

Kathy has long written about the importance of making your users awesome, instead of trying to tell them why your product is awesome. Once you have awesome, passionate users, they tend to feel as much ownership over your product as you do.  Kathy Sierra has been applying “brain-friendliness” to everything from software to books since her days as a game developer.

June 28, 2012:  The Other Part of Software Architecture with Coda Hale

Obviously, you care about the craft of programming. You spend time honing your skills, refactoring your code, learning new techniques, and experimenting with different libraries. But did you know where you sit, who you talk to, and how you report to your manager all affect the way your software is structured? Coda Hale spoke about how organizational structures influence software and the implications for designing scalable, resilient software systems and companies. (video)

June 19, 2012: High Performance HTML5 with Steve Souders

For years, we built web apps that far outpaced the capabilities of the browsers they ran in. Just as the browsers were catching up HTML5 came on the scene – video and audio, canvas, SVG, Application Cache, Web Storage, @font-face, ContentEdible, WebSockets, Web Workers, and more. Now the browsers are racing to stay ahead of the wave that’s building as developers adopt these new capabilities. Is your HTML5 app going to ride the wave or be dashed on the rocks leaving users stranded? Learn which HTML5 features to seek out and avoid when it comes to building fast HTML5 web apps. (video)

May 24, 2012: How To Do Things With Typography, with Ellen Lupton

Typography is what language looks like it. Type is at the heart of reading and writing, books and brands, websites and magazines. Every hang tag, every mailing label, every web banner, uses typography to convey emotions and information. Ellen Lupton discussed the basic architecture of typography, showing examples both beautiful and appalling of letterforms at work. Her talk was a handy refresher course for designers and a helpful introduction for people new to the indispensable art of arranging letters in time and space. (video)

February 29, 2012: Design Pattern Craftsmanship with Jason Beaird

As designers and developers we all want to put our personal stamp on the web and solve problems in uniquely awesome ways. This mentality works fine for small jobs but tends to fall apart with big projects and team environments. Jason will explains how MailChimp’s pattern library helps their team prototype faster, promote collaboration and prevent code bloat. (video)

February 2, 2012: PHP in 2012 with Rasmus Lerdorf

A look at the state of PHP in 2012. Where are we, how did we get here and how does PHP fit into the current infrastructure ecosystem of the Web? Plus, a quick tour of what is new and cool in PHP 5.4. Rasmus Lerdorf is known for having gotten the PHP project off the ground in 1995 and has contributed to a number of other open source projects over the years. He was an infrastructure architect at Yahoo! for more than 7 years and most recently has been advising startups including WePay, Etsy, and Room77. He was born in Greenland, grew up in Denmark and Canada and has a Systems Design engineering degree from the University of Waterloo. Follow @rasmus on Twitter. (video)

January 24, 2012: An Evening with Sebastian Bergmann

Sebastian Bergmann discussed the ins and outs of PHPUnit. PHPUnit is the test harness of choice for PHP developers all over the world. It has all the features you’d expect in an XUnit framework, plus awesome extras like tools for mocking database connections, and baked-in Selenium integration. At Etsy, we’re proud to be part of the PHPUnit community.

November 16, 2011: Outages, Post-Mortems and Human Error with John Allspaw

On the web, we operate complex systems. Which means when they fail, it’s not always apparent why or what can be done to learn from failure. Hear from Etsy’s SVP of Technical Operatoins about postmortem analysis, human error, and what it means to build resilience into your systems and organization. (video)

October 18, 2011: Panel: Secrets from the World of Product Design

Who does product design? Product Managers, Product Designers and Interaction Designers all come together to do one thing: create great products that people love to use. Panelists Kevin Cheng (previously of Twitter), Alex Rainert (of foursquare) and Charles Adler (of Kickstarter) join Etsy Director of Product to talk about product design. (video)

August 9, 2011: Best Practices for Gearman by Brian Moon

Brian Moon has been working with the LAMP platform since before it was called LAMP. He is web engineer for dealnews.com. He has made a few small contributions to the PHP project and been a casual participant in discussions on the PHP internals list. He is the founder and lead developer of the Phorum project, the first PHP/MySQL message board ever created. brian.moonspot.net/ (video)

July 28, 2011: Mike Fisher and Marty Abbott

Marty Abbott and Mike Fisher are the authors of Scalability Rules and The Art of Scalability. They are founding partners of AKF Partners, where they advise companies on scaling technology platforms, organizations, leadership, and processes. Previously, Marty was COO of the advertising technology startup Quigo, where he was responsible for product strategy and management, technology, and client services. Marty also spent nearly six years at eBay, most recently as SVP of Technology and CTO. Mike spent two years as CTO of Quigo, serving as President during the transition following its acquisition by AOL. Prior to that, Mike led a development organization of more than 200 engineers as PayPal’s VP of Engineering and Architecture. (video)

May 5, 2011: Michael Lopp

Michael Lopp is a veteran engineering manager who has worked at a variety of innovative companies including Apple Computer, Netscape Communications, Symantec Corporation, Borland International, and a startup that slowly faded into nothingness. Michael writes a popular technology and management weblog under the nom de plume “Rands”, where he discusses his management ideas, worries about staying relevant, and wishes he had time to see more of the world. His weblog can be found at www.randsinrepose.com.

April 27, 2011: Douglas Crockford, JavaScript: The Good Parts

Douglas Crockford was born in the wilds of Minnesota, but left when he was only six months old because it was just too damn cold. He turned his back on a promising career in television when he discovered computers. He has worked in learning systems, small business systems, office automation, games, interactive music, multimedia, location-based entertainment, social systems, and programming languages. He is the inventor of Tilton, the ugliest programming language that was not specifically designed to be an ugly programming language. He is best known for having discovered that there are good parts in JavaScript. This was an important and unexpected discovery. It has been called the first important discovery of the 21st century. He discovered the JSON Data Interchange Format. He is currently working on making the web a secure and reliable software delivery platform. He has his work cut out for him. (video)

February 11, 2011: Ryan Singer

Ryan is a Product Manager and Lead UI Designer. Since 2003, his interface and software designs for 37signals have pushed the standards of web application usability and clarity. Ryan is an internationally recognized speaker on interface design and web software production. He lives in Chicago with his wife and two french bulldogs.

June 14th, 2010: Fred Brooks

Fred Brooks, author of The Mythical Man-Month, will be at the Etsy offices on Monday, June 14th 2010 as part of the Etsy Speaker Series at 6pm EDT. In addition to The Mythical Man-Month, Brooks is also known for the paper No Silver Bullet: Essence and Accidents of Software Engineering and for founding the Department of Computer Science at the University of North Carolina at Chapel Hill. His latest book, The Design of Design, was released last month.
He will be speaking on the topic of his choice and the event is free and open to the public!

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