The right content, at the right place, at the right time.

Adobe Target, part of the Adobe Marketing Cloud, empowers marketers to optimize the critical interactions throughout their customers' journey with increased relevance and efficiency. By using Adobe's powerful targeting technology, businesses can leverage data to automate personalization — driving higher levels of engagement, conversion, and loyalty.

Adobe understands the role of metrics and testing when it comes to improving digital experiences to achieve desired business outcomes. It's important to view targeting as a strategic part of a business's optimization strategy. In fact, effective personalization of digital experiences is only achieved as a result of rigorous and automated optimization efforts.

Discover how Adobe Target enables you to:

• Continuously and easily evolve your data-driven personalization strategies from segment-based to more complex, fully-automated, behavioral targeting.
• Unify company and third-party data sets for a rich, singular customer profile that drives revenue.
• Control, monitor, and optimize the performance of your personalization strategies through built-in testing.

Fill out the form to the right to download the solution overview.

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