The original keep a breast i love boobies! program has put the message of shame-free breast awareness in the global spotlight. Millions of young people are wearing the message on our signature i love boobies! bracelets, and many of them are talking, blogging and writing about breast cancer awareness for the first time. We designed the program to spark a dialogue, and both the American Civil Liberties Union (ACLU) and a U.S. District Court have joined in to voice their support of i love boobies!

Imitation may be the sincerest form of flattery, but don’t be fooled by knock-off merchandise! We’ve located manufacturers from China to San Francisco who are producing fake i love boobies! gear. But only the proceeds from our i love boobies! merchandise is directed back to breast cancer education and awareness programs. Purchase our original bracelets, T-shirts, hats and other items either online from our partner store, from partner retailers such as Tilly’s and Zumiez, or directly from our Traveling education Booth, located at official KAB events.

Learn more about the program