• The 7th China Outbound Travel & Tourism Market
  
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  100% business to business
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  100% outbound
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  By 2015 China will be the No 1 source of tourism
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  230 exhibitors from 55 different countries
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  COTTM nominated as Asia’s leading travel exhibition
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  Luxury travel

• Tell me more about exhibiting
• Exhibitor List
• Exhibitor Manual

China Outbound Travel and Tourism Market

INCREASE IN VISITORS AT CHINA’S LEADING OUTBOUND TRAVEL EXHIBITION

China Outbound Travel & Tourism Market (COTTM), which took place last month, saw an astounding 235 exhibitors from 55 different countries showcase their destinations and travel services to 3,300 leading outbound tour operators from all over China. The 7th edition of the show confirmed COTTM’s undisputed status as the leading b2b outbound travel event in China and has made COTTM a recognized and respected brand name.

COTTM 2011 welcomed brand new destinations such as Malaysia, Morocco, Sicily, Turkey and Zambia. Other countries that were also represented for the first time at the show included Canada, Portugal, Spain and South Africa, demonstrating the truly global reach of the show.

One of the many highlights during the show was the high-caliber seminar program, for both visitors and exhibitors. Visitors could find out more about exhibitor products and services while exhibitors learned about outbound tourism trends, future challenges, commercial opportunities and government policies. A key topic this year was using social media and digital marketing to reach out to and engage affluent Chinese consumers.

Matt Thompson, Project Director of COTTM, said, “We are very pleased with the feedback from the show. COTTM exceeded expectations by attracting worldwide destinations in greater numbers and from more countries than before, emphasizing the strong growth in the region. The large number of serious outbound tour operators who attended the show is very encouraging and a sign of good things to come.”

With the success of the 2011 edition, COTTM is now a fantastic brand name in the marketplace, both for the international exhibitors as well as the Chinese outbound buyers. A representative of the USA National Tourism Association commented: “The NTA were very pleased with the show. There was an increase in visitors and we collected more business cards, the show continues to be well regarded as a B2B event”

Quotes from exhibitors at COTTM 2011:

ATA – Africa Travel Association – “The Africa Travel Association (ATA) has exhibited at many travel shows. COTTM 2011 was undoubtedly well promoted, evident by the number of show attendees. Moreover, the interest and desire to learn more about Destination Africa by the attendees was unprecedented. We (ATA) are encouraged by their interest and look forward to bringing Africa to China and China to Africa”.

Avis Car Rental Global – “We had a great show and saw lots of visitors. Also our theatre presentation was very well attended”

Celebration Cruise Line – Bahamas – “We are so happy that we attended COTTM as the show helped us achieve our objective of meeting potential representatives for our company in Beijing as well as learning about the Chinese travel market. We would recommend this show for any company wanting Chinese outbound travel business”

Getaway Tours & Safaris – South Africa – “We had a successful show at COTTM , we have a group of 160 Chinese booked in for June/July and more enquiries are coming in as a result of the show”

Karibu Africa Safaris – Tanzania – “COTTM attracts serious business people”

Malawi Ministry of Tourism, Wildlife & Culture – “A fantastic opportunity for African destinations to tap into the growing outbound Chinese tourism market”

Mexico Tourism Board - "COTTM is a great platform to introduce your destination to the Chinese market and we look forward to being at COTTM 2012."

Mitoni Africa Safaris Limited – Kenya – “We would like to extend our appreciation to the entire organising team for putting on such a well organised exhibition”

Philippine Department of Tourism – “Our co-exhibitors from the Philippines were very satisfied and happy with the buyer turn-out this year and they have decided to be back in Beijing next year for COTTM 2012”

Refadah Travel & Tourism – Jordan – “I can confirm that COTTM was fruitful for Refadah and Jordan as a destination”

Tour East Holidays (Canada) Inc – “It’s a great exhibition! We met many potential buyers here”

Yellowknife Tours Canada – “Yellowknife Tours is proud to have this opportunity to attend COTTM 2011. We found it extremely beneficial to our company. The significant point is the show is very focused and specialised. Sellers and buyers liaise directly with quality contacts. Yellowknife Tours is glad to be part of the participation at COTTM 2011”

Feature on COTTM 2011 by Beijing TV

Review on COTTM 2011 by World Travel Online

Report on COTTM 2011 by Travel World China

Photos of Chinese Harley Davidson Fans at COTTM

When and Where

• 18-20 April 2012
• Add to calendar
• China World Trade Center
• N0.1 Jian Guo Men Wai Avenue Beijing 100004
• Tel:(8610)65052288
• Visit venue website

• Opening times:
• Wednesday 18th April 10:00 - 17:00
• Thursday 19th April 09:30 - 17:00
• Friday 20th April 09:30 - 14:30