You are here: Home » In the News

In the News

jump to: 2006 (3) | 2007 (22) | 2008 (20) | 2009 (21) | 2010 (20) | 2011 (9) | 2012 (41) | 2013

2013

Cookbook Create to Curate the Official 2014 South By Southwest Interactive Festival Cookbook
eReleases (press release)-Feb 26, 2013
The Official 2014 SXSW Interactive Festival Cookbook will include recipes from Tara Hunt author and entrepreneur, Marc Nager CEO of Startup …

Native Advertising, Converged Media Feed ‘Content Economy’ in 2013
Forbes – 24 Jan 2013
Tara Hunt recently wrote a well-publicized article on content development for digital use titled, “Let Me Wave My Magical Content Wand,” in which she discusses the challenges marketers face when non-users of social platforms push for platform use.

Social media content requires more than ‘just a few minutes’
ITBusiness.ca – 11 Jan 2013
Tara Hunt reminds us that once you are present on a social media channel, you’ll have to provide content for it. And it will have to be good. That’s the message that Tara Hunt, author and social media speaker…

2013′s Entrepreneurial Women to Watch
Entrepreneur Magazine – Jan 2013

spacer

Entrepreneur Magazine – January 2013

“Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt was there. Often labeled a pioneer of online and social marketing, the 39-year-old Canadian has been an observer of the realm’s development and a force in influencing it…”

2012

Why Twitter May Never Be Financially Viable
Convince & Convert by SocialPros – 7 Dec 2012
“We do have an amazing guest on this week’s show Tara Hunt who was actually really, really good at social media before the word was actually coined. An absolute pioneer, a visionary in the industry…”

Sinners, Saints and Social Media
RIS News – 19 Nov 2012
Social media expert Tara Hunt identifies “sinners” as companies and brands, including retailers, that succumb to greed, vanity, sloth and the like with their social media presence. In this case, the wages of sin include ineffective promotions, high advertising costs and unimpressed (or actively turned-off) customers…

Buyosphere.com’s Tara Hunt: People drive change
Jobpostings Magazine – 12 Nov 2012
It’s early in 2012, and Montreal-based Tara Hunt, a digital pioneer, early adopter and instrument of social networking, and founder of Buyosphere.com, took some time to chat with Jobpostings after her successful appearance at the New York Tech Meetup. We spoke at length about her career path and her insights about women working in the tech industry. But it’s her mosquito quote that stuck out; we kinda dig it. And as you’ll see, making an impact is what Hunt (or “Missrogue,” her online alias) is all about…

The Making People’s Lives Better Factor: Q&A with Tara Hunt
DX3 Canada/Sparksheet – 29 Oct 2012
In 2009 Tara Hunt made her name with the publication of The Whuffie Factor. Since then she launched social fashion startup Buyosphere and re-entered the agency world, leading the digital and content team at Tuxedo in Montreal. She has some hard truths to share about startup culture in Canada and beyond.

Tara Hunt shares story of tough entrepreneurial lessons (Video)
Silicon Prairie News-Oct 26, 2012
Tara Hunt, the co-founder Buyosphere and director of digital content at Tuxedo Agency, opened her talk Oct. 11 at Thinc Iowa 2012 with an admission. “I’m used to giving really motivational, inspirational speeches that are about kicking ass and taking names,” she said, “and I haven’t been feeling so kicking ass and taking names recently.”

Tara Hunt: You can’t control luck, but you can certainly work on the rest
Silicon Prairie News-Oct 11, 2012
Tara Hunt took a hard look at her latest venture, Buyosphere, today durinng her talk at Thinc Iowa. Author, mom, and startup founder Tara Hunt …

Tara Hunt and Buyosphere: Sometimes the startup magic just doesn’t happen
VentureBeat -Oct 3, 2012
Last week Tara Hunt, the chief executive of Buyosphere, announced on LinkedIn that she was taking a J.O.B. with an agency. Hunt launched …

Female Founder Watch: Tara Hunt
Women Innovate Mobile – 6 Sep 2012
“I’m inspired by acts of courage by people who aren’t afraid to take risks and work hard. Sometimes I feel like my own conviction is slipping, then I read Maya Angelou’s poems or watch Temple Grandin’s TED talk and think, “You have all the advantages in the world and you are sitting here squandering them? Shame on you.””…

Are You Building Facebook’s Empire, Or Your Own?
blogs.hbr.org (blog)- 4 Sep 2012
Are You Building Facebook’s Empire, Or Your Own? by Tara Hunt | 1:00 PM September 4, 2012. Comments. Once upon a time, I believed that all things that …

Three more speakers join Thinc Iowa, limited tickets still available
Silicon Prairie News – 23 Aug 2012
Help us welcome Avner Ronen, Gentry Underwood, and Tara Hunt to Thinc Iowa in October. One has been named by Rolling Stone magazine as one of the 100 people “changing the world in a positive way,” one led the team that created what LifeHacker dubbed the “best to-do app for iPhone,” and…

Can’t We All Just Get Along? Polarization of Politics, the Internet and You.
Forbes – 22 Aug 2012
Entrepreneur Tara Hunt reminded us on Facebook earlier today of the sociological phenomenon called “confirmation bias.” Applicable to both …

Four Common Startup Myths Budding Entrepreneurs Keep Falling For
Techvibes – 10 Aug 2012
Tara Hunt, serial entrepreneur and cofounder of Buyosphere.com, argues that new entrepreneurs are often dealing with a difficult life: they are not …

The Rules of Social Media
Fast Company Magazine – 8 Aug 2012 (and in the September 2012 issue)
As part of our social media roadmap in the September 2012 issue of Fast Company, we asked social media’s savviest users about their best practices. Use this guide to share their rules, then add yours, and we’ll keep charting a course through this rocky terrain.

Buyosphere CEO Tara Hunt to Pen New Book on Consumerism and Status
Toronto Standard – 3 August 2012
Tara Hunt thought she had given everything she had to her first book. When people asked her about writing a second she told them she’d “rather eat razorblades.” Then through Buyosphere she started to realize that consumerism and status were not necessarily linked to luxury, but rather a positioning within culture.

Interview with Tara Hunt CEO of start-up Buyosphere
Timizzer – 2 August 2012
Today I interview someone who I’ve followed for five years on twitter and other tech spaces as @missrogue and met personally on the conference circuit.  Her blog, book and talks were my early mentors.

spacer Buyosphere CEO Tara Hunt: Massive Whuffie Trumps an Unclear Path
Social Media Clubhouse Profiles – 30 July 2012
“Social runs in Tara’s blood,” said Harvard Business Review writer Nilofer Merchant, who has been a mentor to Tara for many years and is now the corporate advisor to Buyosphere. “It is second nature for her to think about how social aspects of commerce can transform a transaction into a relationship.”

Top 30 Women in Social Media All Over the World!
Social Apps HQ – 30 July 2012
Tara Hunt is a CEO of Buyosphere.com, Author (The Whuffie Factor), Speaker (100+events) and one of the most influential women in technology. She has an extensive experience with online marketing, community marketing and is very active on the social web.

‘Be human’ best advice for social media success
ITBusiness.ca – 20 July 2012
Social media author and speaker Tara Hunt has a great talk about this same topic. She reminds her audience that even though you’re …

11 Women Who are Changing the Tech World
Black Enterprise – 17 July 2012
The CEO and co-founder of Buyosphere launched the company in 2010, and it’s been sweet shopping ever since…

3 Steps to Boost Your Entrepreneur Confidence
OpenView – 12 Jul 2012
In this guest post for Inc. Tara Hunt, CEO & co-founder of Buyosphere, provides three keys to boosting your confidence even when things are at their rockiest.

54 Smart Thinkers Everybody Should Follow on Twitter
Business Insider – 30 June 2012
E-commerce, entrepreneurship and women in tech are Hunt’s territory. Plus, she’s really interactive.

Ask an Entrepreneur: Q&A: Tara Hunt
Financial Post – 25 June 2012
Tara Hunt is the chief executive and co-founder of Buyosphere, which is one of the startups currently participating in the CTA in NYC program…

Cognitive Disorders That Could Sabotage Your Next Presentation
Business Insider – 15 Jun 2012
Tara Hunt, CEO and co-founder of Buyosphere explains in a presentation on Slideshare that you need to train your brain to stop sabotaging itself if you want to succeed as a presenter.

The Future Of Social Retail‎
Business Insider – 30 May 2012
Tara Hunt, CEO and co-founder of fashion recommendation site Buyosphere, has put together a great presentation about what social means for the future of commerce.

Ten Tips to Get Your Fashion Tech Startup Funded
Fashionably Marketing – 22 May 2012
As a first time entrepreneur, Buyosphere CEO Tara Hunt learned “one hell of a pile of lessons” by doing it all on her own.

How Women In Tech Are Losing From Top To Bottom‎
Forbes – 14 May 2012
This is an issue that has plagued us for too long, says Tara Hunt, CEO of Buyosphere, “Even though we’re seeing an increase in the numbers of women ..

The 16 Internet Week Events You Really, Really Don’t Want To Miss
BetaBeat – 9 May 2012
Monday (May 14), 10 a.m. @ Soho Gallery For Digital Art, 138 Sullivan St With Brooke Moreland (CEO & Founder, Fashism), Tara Hunt (CEO & Founder, Buyosphere) and Vivien Weng (Director of Fashion, Fab.com).

Lessons in entrepreneurship from the Startup Canada launch‎
ITBusiness.ca (blog) – 8 May 2012
“We are cushy and comfy in Canada and we don’t want to lose that. To step outside of those bounds is risky,” said Tara Hunt, founder and CEO of Buyosphere.

The Changing Face of Retail – Where Fashion Meets Tech‎
Business 2 Community – 2 May 2012
One of its founders Tara Hunt said she came up with the idea when trying to find a simple black skirt online and failed miserably. Dressed head to toe in clothing …

No. 2 not good enough any more‎
Ottawa Citizen – 2 May 2012
Tara Hunt, the founder and CEO of a Montreal startup, Buyosphere, said the entrepreneurial culture in the United States was much more vigorous and robust.

A Personal Shopping Oasis In The Middle Of Dirty, Sweaty SXSW
PSFK – 16 March 2012
The woman bringing us this bit of feminine charm is Tara Hunt, former Silicon Valley tech-star turned digital style guru.

A business built on an analogy finds its answer
Globe and Mail – 9 Mar 2012
In 2010, Tara Hunt was living in San Francisco, breathing in the air of Silicon Valley and thinking that yes, indeed, the world did need another online shopping venture.

RVIP Karaoke: The Most Amazing RV On Earth Is Now Much More Than A Hobby
TechCrunch – 17 Feb 2012
And then, thanks to the generosity of entrepreneur Tara Hunt, who heads Buyosphere, RVIP had an RV to call its own — Hunt literally gave them a 27′ Winnebago because “she liked what we were doing and wanted us to do it more.”

Pinterest leads content curation boom
Globe and Mail – 9 February 2012
Buyosphere, founded by Canadian Tara Hunt, is focused more on actual purchases. It provides a “questions” forum for users to ask the community about 

Why Women Are To Blame For The “Pink Ghetto” Of Entrepreneurs
Forbes – 8 February 2012
Tara Hunt, cofounder and CEO of Buyosphere (a recommendation-engine for shopping) got down to the nitty gritty in a post she wrote for Women 2.0.

The Curse of “Maybe”
Forbes – 8 February 2012
Tara Hunt, Founder and CEO of Buyosphere, told me about her experience with the curse of “Maybe” during their recent seed round of funding. “‘Maybe’ was the bane of my existence. With everything else I had going on, the last thing I needed was to chase someone down who was just going to eventually tell me ‘No.’”

Executive Suite: Buyosphere CEO Tara Hunt Says Hire People Smarter Than You
TheGrindstone – 31 January 2012
When you think of social media pioneers, Tara Hunt should be one of the first names that comes to mind. This is a woman who managed to make online shopping even better.

Don’t Hold Out For A Hero: Go Get Yourself A Champion
Forbes – 31 January 2012
While her career has developed over the years, one thing has remained the same: Tara has retained her unique way of viewing not only herself, but also the world. For the past few years, she’s been sharing these views on her blog…

Leadership Lessons From Community Maven Tara Hunt: When Not To Listen To The Crowd
FastCompany – 24 January 2012
From the earliest days of online communities, Hunt built or participated in all manner of Internet coffee klatches. She wrote the book on social currency from her experience leading grassroots social communities, which landed her a spot on Fast Company’s Most Influential Women in Tech…But ask her about leadership and MissRogue tells Fast Company, “I’m still learning to be a leader.”

Tara Hunt, Buyosphere, Woman Entrepreneur
Gotham Gal – 9 January 2012
I kept seeing Taras name pop up on the listserv I am on.  Then I had the pleasure of meeting her face to face at a cocktail party.  I really wanted to hear her story so when she was in NYC we got together…

Lessons in Landing Seed Funding from Buyosphere CEO Tara Hunt
Tech Cocktail -9 January 2012
I spoke with Hunt by email last week, curious as to how their funding process came about in such a difficult fundraising atmosphere – and how their rebranding and new business model helped the process.

2011

Launch: Stop Feeling Like a Big, Fat Loser
INC. Magazine – November 2011 (full page 23)
The founder of an online shopping community implores other entrepreneurs to be more honest about their problems.

Tara Hunt addresses the crowd during a talk at the Small Business Summit held at the MaRS Discovery District in Toronto on Nov 8., 2011.
Globe & Mail (ROB) – November 9, 2011

Are Women Starting Too Many Fashion and Baby Businesses?
Jezebel – September 16, 2011
Buyosphere founder Tara Hunt notes, “Diapers.com was founded by two men. They are super rich now. Zappos.com was founded by men. They’ve done pretty well. …

Google+?XX
Ottawa Citizen – August 3, 2011
“Interesting stats,” responded Montreal-based entrepreneur and social marketing author Tara Hunt, “I’m assuming it’s the same issue that always happens in …

Hey VCs: Stop Saying This To Female Entrepreneurs
San Francisco Chronicle – June 4, 2011
In his article, he quoted Tara Hunt, CEO and cofounder of Buyosphere. “How many VC meetings have I been in where the VC turns to me and says, ‘Yeah. …

The Subtle Sexism of the Tech Industry
Wall Street Journal – June 3, 2011
Tara Hunt, CEO & Co-Founder of Buyosphere, has written a well nuanced argument about the subtle sexism that women in tech (and no doubt in …

Hot Ticket: The SXSW Interactive Festival
Houston Press – February 23, 2011
… sort of a tech-entrepreneurs’s death match that will take place before a panel of tech-celebrity judges, including The Whuffie Factor author Tara Hunt, …

Tara Hunt : “In the Web 2.0 world, what matters is to build social capital”
Kioskea.net – January 13, 2011
What if Web 2.0 was not defined by how much money companies invest, but by their ability to build strong networks and long-term online relationships ? According to web marketing consultant Tara Hunt, author of the best-seller…

How Twitter Got Me Into The White House And Saved My Son’s Birthday
The Business Insider – ‎Jan 7, 2011‎
Apparently Tara Hunt had seen this. I had never met Tara but I had seen her Tweets several times so I told her we were there and to stop by and say hello. …

2010

How did your organization live its values TODAY?
sys-con.com – Dec 14, 2010
The Hole in the Soul of our Culture: part 1 from Tara Hunt is filled with great observations and challenging insights. Why is it that we clearly see those …

The 10 next social media trends | Guides
Sunshine Coast Daily – Oct 18, 2010
Shopping itself is also developing a social element thanks to services such as Swowp, (www.shwowp.com) that lets a user keep track of their shopping history …

Montreal man arrested for alleged death threats on Facebook
CTV.ca – 3 Oct 2010
Social networking expert Tara Hunt says the world of virtual online threats is not too different from real life, except for one glaring exception. …

Shwowp lets you analyze and share your shopping
VentureBeat – Anthony Ha – ‎Sep 28, 2010‎
Montreal-based Shwowp is the latest company trying to add a social element to your shopping history. Chief executive Tara Hunt, who wrote the social network …

Shwowp Wants To Change The Way You Shop
TechCrunch – ‎Sep 28, 2010‎
Shopping platform Shwowp aspires to be“a Tripit plus Blippy plus Mint for shopping.” Founded by Internet marketer Tara Hunt, Shwowp (in the same space as …

Games Mix with Shopping, Careers at TechCrunch Disrupt
Appscout – ‎Sep 28, 2010‎
When we buy an iPad, for example, we tell people a bit about who we are, according to Tara Hunt, the company’s chief executive. The company is launching in …

Touching Base With: Tara “Miss Rogue” Hunt
The Next Web – Tris Hussey – ‎Sep 9, 2010‎
My first interview is with my friend Tara Hunt who I’ve known online for years and met in person about five years ago at Mesh in Toronto. …

From hiding a paunch to workout nut: one woman’s fitness…‎
Globe and Mail – Aug 25, 2010
Tara Hunt 37 author of The Whuffie Factor Using the Power of Social Networks to Build Your Business and CEO and cofounder of the ecommerce startup Shwowpcom …

Primer on social networking easy to understand
TheChronicleHerald.ca – Kaye Parker – 15 Aug 2010
In short, according to Tara Hunt, they are creating “whuffie. … Tara Hunt says respond to all feedback, even if it is just a “No thanks. …

Reviews of business books‎
Dallas Morning News – Jim Pawlak – 12 Jun 2010
Author Tara Hunt tells you how to use the whuffie factor to build your business. …

Don’t use social media as a band aid, warns marketing guru‎
ITBusiness.ca – Joaquim P. Menezes – 10 Jun 2010
Author and marketing consultant Tara Hunt has some tough words for companies … That was the stark title of Tara Hunt’s presentation at the recent Canadian …

5 Social Media Books For Your Summer Reading List‎
B2C Marketing Insider (blog) – 28 May 2010
The Whuffle Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt – This book details the importance of earning social capital …

Proud of its 8th edition, webcom-Montréal, the international …‎
DigitalJournal.com (press release) – 7 Jun 2010
Among the renowned 50-odd speakers in attendance, Tara Hunt, marketing and online community expert and pioneer, and author of the book The Whuffie Factor, …

Fière de sa 8e édition, webcom-Montréal, la conférence …‎
CNW Telbec (Communiqué de presse) – 7 Jun 2010
Parmi les quelque 50 conférenciers de renom qui étaient présents, Tara Hunt, pionnière et experte en marketing et en communauté en ligne et auteure du live …

Une nouvelle Montréalaise très 2.0
La Presse – Marie-Claude Lortie – March 27, 2010
Elle est arrivée au café Laïka, haut lieu de rencontre de la scène numérique montréalaise, avec son Nexus One à la main, probablement pour s’inscrire sur Foursquare. Eh oui! Exit le iPhone, bonjour le téléphone Google. Dans le monde de Tara Hunt, on est toujours déjà ailleurs….

Strangers in the Net, Exchanging Glances
New York Times – Noam Cohen – March 8, 2010
Tara Hunt, author of “The Whuffie Factor,” a guide to using social networks in business, sees ChatRoulette as belonging in the faddish camp. …

Social networking not enough for good customer service
MiamiHerald.com – Bridget Carey – ‎Mar 1, 2010‎
It’s a point that online marketer Tara Hunt was preaching to a packed house of 350 at last week’s Future of Web Apps conference in Miami Beach. …

Web App Developers Showered With Advice
PC World – Juan Carlos Perez – ‎Feb 24, 2010‎
… the product instead of trying to get the attention of industry gurus, said Tara Hunt, an entrepreneur, author and online community marketing specialist. …

Don’t be a social media robot, be human’
ITBusiness.ca – Jan 27, 2919
Tara Hunt has a simple message for companies looking to succeed in the social … When Tara Hunt was preparing to be a new mother, she looked to bolster her .

20 Best Marketing And Social Media Blogs By Women
Forbes – Jan 14, 2010
HorsePigCow, Tara Hunt, @MissRogue–specializes in community marketing–delighting and enchanting the people in the communities a company serves through …

2009

Expert: Build business on social capital
Arizona Republic – Andrew Johnson – ‎Nov 11, 2009‎
… media solely as a virtual megaphone to drive up sales miss a huge opportunity to strengthen customer relationships, according to entrepreneur Tara Hunt. …

Social Network Closeup: Twitter – from “Social Networks: The New Reality”
Advertising Specialty Institute – C.J. Mittica – Oct, 2009
… conversation and can interact on a deeper level. Don’t make it just a function of your marketing department,” says Tara Hunt, author of The Whuffie Factor.

GeekGirls Shine at Startup Camp Montreal5
Hollywood Today Newsmagazine – Jeffrey Jolson – ‎Oct 17, 2009‎
Women were represented in full-force on stage, from the night’s MC Tara Hunt, to the two keynote speakers, and RushPRnews very own Andrea Archibald, …

With information galore, we need news judgment
Los Angeles Times – Oct 2, 2009
… to continue promoting themselves and their work with more gusto on social networks like Twitter and Facebook, said Web marketing consultant Tara Hunt. …

Leading Futurist: Online Influence is Transforming Society
MarketWatch – MarketWatch – Aug 28, 2009
The event features leading speakers such as Howard Rheingold, author of Smart Mobs, Tara Hunt, author of The Whuffie Factor, Brian Solis, author of Putting …

Omaha karaoke fans invited to tap…
Omaha World-Herald – July 21, 2009
Author Tara Hunt is relocating to Montreal — and taking karaoke fans along for … By Josefina Loza Tara Hunt quit her job, bought a beaten-down RV and is …

Interview avec Tara Hunt : Mettez du “Whuffie” dans votre stratégie 2.0
Marketing & Innovation – Jun 19, 2009
Tara Hunt est un nom qui compte dans le microcosme des médias sociaux (alias 2.0), mais aussi au-delà. Et tout marketeur professionnel aguerri est – ou du …

Tara Hunt: ‘Pourquoi “Whuffie” dans l’e-marketing 2.0′ ?
Silicon.fr – May 18, 2009
L’égérie du ‘Pinko marketing’ et des ‘Barcamps’ nous dévoile les dessous du facteur Whuffie, thèse de son nouvel ouvrage. Tara Hunt: c’est un nom de star …

Saturday Reader: ‘Whuffie Factor’ shows how social networking is good for business
Arizona Daily Star – May 9, 2009
By Richard Pachter. According to Wikipedia, “Whuffie is the ephemeral, reputation-based currency of Cory Doctorow’s science-fiction novel, ‘Down and Out in …

IPhone app firm SonicMule puts music at users’ fingertips
Los Angeles Times – May 7, 2009
“It just helps you feel connected to other iPhone users around the world,” says Tara Hunt, 35, of San Francisco, an author and consultant specializing in …

Key objectives for a killer social media play (page 2 of 6)
iMedia Connection – May 1, 2009
Social media expert Tara Hunt likes to point out that social capital is what makes online communities flourish, not money. Those that help you strum the …

Sharing your life online: How much is too much?
San Francisco Chronicle – Apr 27, 2009
Emboldened by a few glasses of wine one Saturday night, Tara Hunt ranted on Twitter about her frustrations with San Francisco’s dating scene. 

gipoco.com is neither affiliated with the authors of this page nor responsible for its contents. This is a safe-cache copy of the original web site.