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This week's best

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Guest judge: Erkki Izarra, CD and founding partner, 358 Helsinki

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   May 24, 2011
spacer This week's guest judge is Erkki Izarra, creative director and founder partner at 358 Helsinki.

Toyota. It worked like a great detective story. You knew what was coming up but you still enjoyed every moment. It also told more than just the benefit. It showed that we develop all kinds of relationships to the product and with the product to the people around us. It was like visualising the Facebook of a car. With this great insight you were left waiting for the 2011 aspect of this campaign... Where is the app that enables you to connect with the people that have used the car before you? Imagine if rental companies would do that... read more

Best TV

TV
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Toyota: Letter
Badillo Nazca Saatchi & Saatchi

spacer Toyota: Letter
  • Vegemite: Darwin
  • Hot Wheels: Trailer
  • Snickers: Party
  • Buscompany De Lijn: It's smarter to travel in groups
  • TAB Sport: Bad Calls
spacer Get the Bestads app

Best print

PRINT
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Breeze with Comfort: Mum
Lowe & Partners Singapore

spacer Breeze with Comfort: Mum
  • Scott and Bailey: Drama
  • Cracker Barrel Vintage Cheddar: Jacket
  • Surfrider Foundation Australia: Oil Spill
  • Miami Ad School | ESPM: Great ideas don't come that easy
  • Philips Electronics: Flipped City

Best outdoor

AMBIENT
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TEDxBuenosAires: Spread the TEDx
Ogilvy Argentina

spacer TEDxBuenosAires: Spread the TEDx
  • BNZ Literary Awards: Live Writing Projection
  • Interbest Outdoor Company: Male Stripper
  • Orange RockCorps: Echafaudage Orchestra
  • Asics: Boots against racism
  • Budweiser: Poolball

Best interactive

INTERACTIVE
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Westpac: Impulse Saver
Colenso BBDO, Auckland

spacer Westpac: Impulse Saver
  • Reporters Without Borders: Print speaks to the People
  • Sony Ericsson: Xperiments Campaign Video
  • PETA: The Great Ape Pledge
  • Zorlu Energy Group: Exhale Energy
  • Nissan: Create Your Terrain
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Seen and noted

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It all revolves around Starhub

  TV   SINGAPORE   May 31, 2011
spacer DDB Singapore put it all together for Starhub

VIEW THE SPOT

Heineken's big production

  TV   NETHERLANDS   May 31, 2011
spacer New work from Wieden + Kennedy Amsterdam for Heineken.

VIEW THE SPOT

Changing trains with your phone

  PRINT   INDIA   May 31, 2011
spacer JWT, Gurgaon ads for Nokia

VIEW THE TRAIN AD
VIEW THE CAMEL AD
VIEW THE SOCCER AD

Glass on the road

  PRINT   AUSTRALIA   May 31, 2011
spacer TAC via Jaygrey, Melbourne wanted to highlight the dangers of not keeping track of how many drinks you've had.

VIEW THE MARGHERITA AD
VIEW THE TALL GLASS AD

Planning for the future

  TV   INDIA   May 30, 2011
spacer JWT Gurgaon has released this new spot for Ford.

VIEW THE SPOT

Countdown to zero

  WEB FILM   AUSTRALIA   May 30, 2011
spacer An emotional appeal from the Sydney Dogs & Cats Home via M&C Saatchi, Sydney.

VIEW THE SPOT

Tips for students from students

  TV   AUSTRALIA   May 30, 2011
spacer Curtin third year Advertising Design students in Perth, Australia competed for the opportunity to write and produce this campaign for Studentbox. Studentbox is an online community - 'powered by Curtin' - which helps Year 10-12 students through their final years of high school.

VIEW THE DOODLE SPOT
VIEW THE WASTE PAPER SPOT
VIEW THE WEBCAM SPOT

Kids make their own ad for the Foundation for Youth Development

  TV   NEW ZEALAND   May 30, 2011
spacer The Foundation for Youth Development take practical steps in addressing the high levels of negative youth statistics in New Zealand. Its programmes give life-skills, self-confidence, motivation and opportunities to young New Zealanders aged 5-18 years. To demonstrate this, Ogilvy enlisted the help of children in FYD programmes, and got them to create the ad. Ogilvy and Robber's Dog provided mentoring and guidance, but the children undertook the creative, direction, writing, filming and production themselves.

VIEW THE SPOT
VIEW THE MAKING OF

Scooters at the night club

  TV   VIETNAM   May 29, 2011
spacer Phibious Vietnam for Piaggio motor scooters

VIEW THE SPOT

What type of car is it?

  TV   GERMANY   May 29, 2011
spacer Euro RSCG, Dusseldorf had really strong headlines so they decided to make them the center of this Citroen campaign.
Those three films were created to use as Animated Posters, Animated Headlines Downloads as QR codes in print, Animated Headlines Downloads on Facebook and Twitter. Plus Animated Film in Showroom.
Headline:
Ich kenne Die Regeln, nun sollen die Regeln mich Kennen Lernen.
I know the Rules, now the Rules have to get to know me.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT
VIEW THE THIRD SPOT

Mosquito lullaby

  RADIO   SWITZERLAND   May 29, 2011
spacer Thanks to the effect of Fenistil everybody will be able to enjoy a beautiful night of sleep, without the annoying itchiness caused by insect bites. This insight gives us a perfect hook to creatively turn one of the icons of annoying insects (their buzzing during the night) into something great and charming.
The idea from Saatchi & Saatchi Switzerland was to reproduce a beautiful symphony/lullaby only made by the sound of mosquitoes buzzing.

PLAY THE SPOT

Wild west phone play

  TV   USA   May 29, 2011
spacer Wieden + Kennedy New York put together this spot for Nokia

VIEW THE SPOT

First class meals for all passengers

  INTEGRATED   PORTUGAL   May 29, 2011
spacer This is Leo Burnett Iberia's new campaign for LIDL, a Portuguese discount supermarket.

VIEW THE SPOT

We dig deeper

  TV   PUERTO RICO   May 29, 2011
spacer Behind every "lost dog" there is a "sad kid". This Y&R Puerto Rica spot shows that behind every story there is an underlying story. A bigger truth that, at the end of the day, is what you really want to know.

VIEW THE SPOT

Don't get drunk before breakfast

  TV   USA   May 29, 2011
spacer "Sometimes the best moment of the day happens before the day even begins.VIA Maine created this spot for HP Hood to introduce their new line of rich, creamy Baileys non alcoholic coffee creamers.

VIEW THE SPOT

A black bath will wake you up

  PRINT   CANADA   May 29, 2011
spacer Through these DDB, Toronto ads Earth Day Canada wanted to tell people that just because they don't always see the environmental implications of their actions, doesn't mean they don't exist. It urges people to care for the environment as if it directly affected their life.

VIEW THE OIL SPILL AD
VIEW THE CLEAR CUT AD

Swatch this space

  PRINT   SOUTH AFRICA   May 29, 2011
spacer Land Rover is renowned for its versatility and ability to go anywhere. To highlight this Y&R Johannesburg created a whole series of colour swatches linking them to specific terrains around the world. We replaced the colour serial numbers usually found on each swatch with GPS coordinates of a place where each colour could be found.

VIEW THE AD

Save your skin

  WEB FILM   SINGAPORE   May 29, 2011
spacer Most Singaporean men think that skincare is sissy. To make them listen, Garnier Men via Publicis, Singapore turned to the ladies to start the conversation. We seeded a viral video of a couple breaking up over oily skin, which got guys talking about their complexions on forums. These conversations drove traffic to our interactive microsite, with an exclusive music video that viewers can watch, customise original lyrics and send to friends. Shared on Facebook, these entertaining user-generated videos increased brand interaction by 600% and sales by over 630% in the first week.

VIEW THE AD

A forensic investigation of potential students

  PRINT   AUSTRALIA   May 29, 2011
spacer Junior, Brisbane revised Griffith University's A4 Criminology and Criminal Justice brochure. The purpose was to make the brochure more relevant to school leavers. The solution was a very different sort of brochure.

VIEW THE AD

Better to leak on the poster than in the ocean

  POSTERS   CANADA   May 29, 2011
spacer A local group via Rethink, Vancouver is trying to keep oil supertankers from BC's waters by using innovative posters that simulate an actual oil spill in real time. The secret? The tankers featured on the posters are printed using a special enviro friendly black ink that bleeds in the rain and reveals the message "Oils spills affect everyone. Take action now at notankers.ca."

VIEW OUTDOOR

Connecting the streets of Toronto

  AMBIENT   CANADA   May 29, 2011
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