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This week's best
Guest judge: Erkki Izarra, CD and founding partner, 358 Helsinki
Past reviews
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
May 24, 2011
This week's guest judge is Erkki Izarra, creative director and founder partner at 358 Helsinki. Toyota. It worked like a great detective story. You knew what was coming up but you still enjoyed every moment. It also told more than just the benefit. It showed that we develop all kinds of relationships to the product and with the product to the people around us. It was like visualising the Facebook of a car. With this great insight you were left waiting for the 2011 aspect of this campaign... Where is the app that enables you to connect with the people that have used the car before you? Imagine if rental companies would do that...
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Best TV
TV
Toyota: Letter
Badillo Nazca Saatchi & Saatchi
Toyota: Letter
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Vegemite: Darwin
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Hot Wheels: Trailer
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Snickers: Party
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Buscompany De Lijn: It's smarter to travel in groups
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TAB Sport: Bad Calls
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Best print
PRINT
Breeze with Comfort: Mum
Lowe & Partners Singapore
Breeze with Comfort: Mum
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Scott and Bailey: Drama
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Cracker Barrel Vintage Cheddar: Jacket
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Surfrider Foundation Australia: Oil Spill
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Miami Ad School | ESPM: Great ideas don't come that easy
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Philips Electronics: Flipped City
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Best outdoor
AMBIENT
TEDxBuenosAires: Spread the TEDx
Ogilvy Argentina
TEDxBuenosAires: Spread the TEDx
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BNZ Literary Awards: Live Writing Projection
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Interbest Outdoor Company: Male Stripper
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Orange RockCorps: Echafaudage Orchestra
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Asics: Boots against racism
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Budweiser: Poolball
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Best interactive
INTERACTIVE
Westpac: Impulse Saver
Colenso BBDO, Auckland
Westpac: Impulse Saver
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Reporters Without Borders: Print speaks to the People
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Sony Ericsson: Xperiments Campaign Video
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PETA: The Great Ape Pledge
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Zorlu Energy Group: Exhale Energy
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Nissan: Create Your Terrain
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It all revolves around Starhub
TV
SINGAPORE
May 31, 2011
DDB Singapore put it all together for Starhub VIEW THE SPOT
Heineken's big production
TV
NETHERLANDS
May 31, 2011
New work from Wieden + Kennedy Amsterdam for Heineken. VIEW THE SPOT
Changing trains with your phone
JWT, Gurgaon ads for Nokia VIEW THE TRAIN AD VIEW THE CAMEL AD VIEW THE SOCCER AD
Glass on the road
PRINT
AUSTRALIA
May 31, 2011
TAC via Jaygrey, Melbourne wanted to highlight the dangers of not keeping track of how many drinks you've had. VIEW THE MARGHERITA AD VIEW THE TALL GLASS AD
JWT Gurgaon has released this new spot for Ford. VIEW THE SPOT
Countdown to zero
WEB FILM
AUSTRALIA
May 30, 2011
An emotional appeal from the Sydney Dogs & Cats Home via M&C Saatchi, Sydney. VIEW THE SPOT
Tips for students from students
TV
AUSTRALIA
May 30, 2011
Curtin third year Advertising Design students in Perth, Australia competed for the opportunity to write and produce this campaign for Studentbox. Studentbox is an online community - 'powered by Curtin' - which helps Year 10-12 students through their final years of high school. VIEW THE DOODLE SPOT VIEW THE WASTE PAPER SPOT VIEW THE WEBCAM SPOT
Kids make their own ad for the Foundation for Youth Development
TV
NEW ZEALAND
May 30, 2011
The Foundation for Youth Development take practical steps in addressing the high levels of negative youth statistics in New Zealand. Its programmes give life-skills, self-confidence, motivation and opportunities to young New Zealanders aged 5-18 years. To demonstrate this, Ogilvy enlisted the help of children in FYD programmes, and got them to create the ad. Ogilvy and Robber's Dog provided mentoring and guidance, but the children undertook the creative, direction, writing, filming and production themselves. VIEW THE SPOT VIEW THE MAKING OF
Scooters at the night club
Phibious Vietnam for Piaggio motor scooters VIEW THE SPOT
Euro RSCG, Dusseldorf had really strong headlines so they decided to make them the center of this Citroen campaign. Those three films were created to use as Animated Posters, Animated Headlines Downloads as QR codes in print, Animated Headlines Downloads on Facebook and Twitter. Plus Animated Film in Showroom. Headline: Ich kenne Die Regeln, nun sollen die Regeln mich Kennen Lernen. I know the Rules, now the Rules have to get to know me. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT
Mosquito lullaby
RADIO
SWITZERLAND
May 29, 2011
Thanks to the effect of Fenistil everybody will be able to enjoy a beautiful night of sleep, without the annoying itchiness caused by insect bites. This insight gives us a perfect hook to creatively turn one of the icons of annoying insects (their buzzing during the night) into something great and charming. The idea from Saatchi & Saatchi Switzerland was to reproduce a beautiful symphony/lullaby only made by the sound of mosquitoes buzzing. PLAY THE SPOT
Wieden + Kennedy New York put together this spot for Nokia VIEW THE SPOT
First class meals for all passengers
INTEGRATED
PORTUGAL
May 29, 2011
This is Leo Burnett Iberia's new campaign for LIDL, a Portuguese discount supermarket. VIEW THE SPOT
We dig deeper
TV
PUERTO RICO
May 29, 2011
Behind every "lost dog" there is a "sad kid". This Y&R Puerto Rica spot shows that behind every story there is an underlying story. A bigger truth that, at the end of the day, is what you really want to know. VIEW THE SPOT
Don't get drunk before breakfast
"Sometimes the best moment of the day happens before the day even begins.VIA Maine created this spot for HP Hood to introduce their new line of rich, creamy Baileys non alcoholic coffee creamers. VIEW THE SPOT
A black bath will wake you up
PRINT
CANADA
May 29, 2011
Through these DDB, Toronto ads Earth Day Canada wanted to tell people that just because they don't always see the environmental implications of their actions, doesn't mean they don't exist. It urges people to care for the environment as if it directly affected their life. VIEW THE OIL SPILL AD VIEW THE CLEAR CUT AD
Swatch this space
PRINT
SOUTH AFRICA
May 29, 2011
Land Rover is renowned for its versatility and ability to go anywhere. To highlight this Y&R Johannesburg created a whole series of colour swatches linking them to specific terrains around the world. We replaced the colour serial numbers usually found on each swatch with GPS coordinates of a place where each colour could be found. VIEW THE AD
Save your skin
WEB FILM
SINGAPORE
May 29, 2011
Most Singaporean men think that skincare is sissy. To make them listen, Garnier Men via Publicis, Singapore turned to the ladies to start the conversation. We seeded a viral video of a couple breaking up over oily skin, which got guys talking about their complexions on forums. These conversations drove traffic to our interactive microsite, with an exclusive music video that viewers can watch, customise original lyrics and send to friends. Shared on Facebook, these entertaining user-generated videos increased brand interaction by 600% and sales by over 630% in the first week. VIEW THE AD
A forensic investigation of potential students
PRINT
AUSTRALIA
May 29, 2011
Junior, Brisbane revised Griffith University's A4 Criminology and Criminal Justice brochure. The purpose was to make the brochure more relevant to school leavers. The solution was a very different sort of brochure. VIEW THE AD
Better to leak on the poster than in the ocean
POSTERS
CANADA
May 29, 2011
A local group via Rethink, Vancouver is trying to keep oil supertankers from BC's waters by using innovative posters that simulate an actual oil spill in real time. The secret? The tankers featured on the posters are printed using a special enviro friendly black ink that bleeds in the rain and reveals the message "Oils spills affect everyone. Take action now at notankers.ca." VIEW OUTDOOR
Connecting the streets of Toronto
AMBIENT
CANADA
May 29, 2011
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