Here’s a little test: when you read those two words, ‘Industrial Biotechnology’, do they resonate positively, negatively, or neutrally? Do you hear them as an unfortunate combination of the old-fashioned and clunky (the ‘industrial’ bit) with all those hints of high-tech and high-risk that come with the biotech bit? Or does it set your pulse racing at the prospect of a new source of wealth creation that genuinely meets the challenge of sustainability at the same time?
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