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2011-12 Midyear Study Overview of Results

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  • In Toronto 75% of adults 18+ read either a printed or online edition of a daily newspaper each week, 49% every day.
  • Halifax has the highest weekday print readership (56%); the highest total daily reach (64%) and the highest total weekly reach (86%).
  • Calgary has the highest weekly reach of print readers (78%).
  • Online readership is highest in Halifax (44%), followed by London and Ottawa-Gatineau (37%), Montréal and Calgary (34%), and Edmonton (32%).

CANADIAN ADULTS LOVE THEIR NEWSPAPERS

NADbank Inc.’s Mid-Year Study indicates that nearly 8 in 10 urban adults read newspapers every week

“The results of this study confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers,” says Anne Crassweller, President of NADbank. “Readers migrate between print and web editions of newspapers on a daily basis, however printed editions continue to be the most popular way to “read” a newspaper.” The readership of daily newspapers for both printed and online editions remains stable in all these markets.

Weekly readership results for other markets are 79% in Montréal, 80% in Vancouver, 80% in Ottawa-Gatineau, 80% in Calgary, and 79% in Edmonton.

 Any Online Yesterday or Online Weekly Readership includes readership at the website and Hubs (not applicable to individual newspaper titles).
 

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Detail Charts and Tables

Overview of Results-All Charts Newspaper Website Readership  
2011-12 Newspaper Readership Tables    
     

Click on the Overview of Results - All Charts above to view and print the PDF presentation of all the charts.

For definitions used in the charts please refer to the Quick Glossary.

AttachmentSize
2011-12 Overview Charts.pdf586.85 KB
2011-12 Top 5 Markets.pdf227.66 KB
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