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The Integrated Newspaper Reach Planning Tool
NADbank launches “Step One” of the Brave New World Initiative: This new planning tool is an initial step to begin thinking about how reach in one channel (print) can be planned alongside another very different channel (a website) to provide insight about the brand footprint for the newspaper as a multi-faceted entity.
Overview
Find out the details of this new tool and how it can be used to improve daily newspaper planning..Read More
Key Features
The first single-source, cross-platform planning tool for the Canadian media industry.It provides total daily and weekly reach across two different newspaper distribution channels. It provides the ability to look at a newspaper’s brand footprint in the marketplace. It allows users to more easily evaluate print products and website properties together in the planning stages of a newspaper campaign.
It is more flexible and more manageable than traditional models (silos) when evaluating duplicated and unduplicated reach of newspaper’s properties
Key Links
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Members News
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Overview of Integrated Planning Tool
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User Guide (Available to Neilsen IMS Users Only)
| Stay Tune for Updates we will keep you posted on the latest developments |
Software Providers
The NADbank Integrated Newspaper Planning Tool is available to our members through the following software providers;
- Nielsen IMS
| Attachment | Size |
|---|---|
| OverviewNADbankINPPresentation.pdf | 1.29 MB |
| OverviewNADbankIntegrated NewspaperPlanningTool.pdf | 136.85 KB |
| NADbankMembersNewsJuly19.pdf | 74.38 KB |
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