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A Perfect Context
When Tim Harding T’95 read about a new concept called “enhanced active choice,” developed by professor Punam Anand Keller, he decided to try the technique…
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The Company You Keep
Adam Kleinbaum's latest look at employee social networks suggests those who follow nontraditional career paths may be more in the know.
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The Human Element
Forget technology. It's people that are keeping information security professionals up at night, says professor Eric Johnson.
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Leader, Know Thyself
Teaching students to take stock of their strengths and weaknesses helps them become strong leaders.
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Faculty Expertise
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Golder Wins Distinguished Scholar Award Golder has been recognized by the Society for Marketing Advances for his use of the historical method in marketing research. More »
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A Conversation with M. Eric Johnson Tuck’s new Associate Dean for the MBA Program adds to his long list of responsibilities at the school. More »
Faculty Books
The Wide Lens: A New Strategy for Innovation
Ron Adner
Penguin Group, 2012
How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail? In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success in a world of interdependence.
Video
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4:22
Center for Global Business… Tuck's new center prepares business leaders to better understand, shape, and succeed in the dynamic interaction between business and government in the global economy. An understanding of public policy has never been more important for MBA students given that today’s business environment is increasingly mediated by national governments. Faculty Director Matthew Slaughter shares his vision for the Center for Global Business and Government and describes some of its signature programs.
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2:00
Professor Ella Bell on… Tuck Professor Ella L.J. Edmondson Bell discusses Ascent, an organization she founded to help multicultural women be retained and advance in corporate America.
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5:45
Business Ethics: Is Deception… Rick Shreve, adjunct professor of business ethics and associate faculty director of the Center for Business & Society, discusses the issue of deception in business.
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3:47
Brand Persistence In the first-ever study of brand persistence over varying lengths of time, Tuck professor Peter Golder finds that market-share leaders are more likely to hold their positions during a recession.
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